The FGC Blog: Helpful Marketing Tips

Social Media

Cultivating Connections on Social Media with Emotional AI

Reading Time: 3 minutes AI has dominated the conversation lately, and it’s easy to see why. The technology has managed to make every facet of business faster and easier. That said, the discussion around AI has inevitably been cold and logic-driven, much like the AI itself. This mentality has led to many consumers understandably

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Marketing

AI Trends to Boost Your Marketing Efforts

Reading Time: 3 minutes As we step into 2023, we all know that Artificial Intelligence is no longer a mere buzzword. This advanced technology has shifted how we live, and of course, as marketers, we noticed its impact on our industry. Today, more than half of marketers have used AI in their marketing activities.

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SEO

4 Benefits of SEO for Your Small Business

Reading Time: 2 minutes Search engines are a strong driving force behind much of today’s marketing. Most consumers seek information via popular search engines, including Google and Bing, before making purchase decisions. Search engine optimization (SEO) helps your website to appear at or near the top of the first page of search results. Here

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Email Marketing

Unwrap the Secrets of Successful Holiday Email Marketing

Reading Time: 3 minutes The fall and winter holiday season is exciting for small businesses to connect with their customers and boost sales. It’s essential to have a solid marketing strategy to make the most of this opportunity. Email marketing is a fantastic tool to build strong customer relationships ahead of time and drive

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Branding

Graphic Design: From Sketch to Screen (Part 3)

Reading Time: 3 minutes Do you ever marvel at the stunning graphics that adorn your favorite websites and social media accounts? These designs are not the product of chance but rather the result of a meticulous, well-thought-out process that combines creativity, strategy, and a lot of patience.  Join us as we embark on a

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Branding

Graphic Design: From Sketch to Screen (Part 2)

Reading Time: 3 minutes Have you ever wondered how those captivating graphics on websites and social media platforms are created? Exceptional graphic design doesn’t just happen by chance. It demands a well-planned, thorough process that blends creativity, strategy, and a healthy dose of persistence.  In part two of our three-part guide, we’ll explore the

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