The FGC Blog: Helpful Marketing Tips

Lead Generation Ecosystem: Display Ads
Reading Time: 2 minutes In the final part of our three-part series on lead generation, let’s delve deeper into the key elements that make up the lead generation ecosystem. As businesses strive to succeed in the ever-expanding digital marketplace, it’s crucial to understand how these building blocks connect with one another to maximize sales

Halfway To Go: Your Guide to a Successful Rest of 2023
Reading Time: 3 minutes As a small business owner, setting and reaching goals can be challenging, especially when you’re already halfway through the year. However, there are still plenty of opportunities to make progress and set your business up for success in the second half of the year. Here are some tips to help

Lead Generation Ecosystem: Social Media
Reading Time: 3 minutes Successful businesses understand that customers are crucial to their success. With the rise of the digital marketplace, brands have access to more opportunities than ever before. However, just having a great product or service might not be enough to stand out in a competitive environment. To maximize your sales lead

Lead Generation Ecosystem: SEO
Reading Time: 2 minutes As any marketer knows, customers are the life force of a business’s success. The digital marketplace has provided a wealth of opportunities for brands all over the world. However, having a great product or service is not enough to generate the traffic and sales you need to thrive in this

Sowing Seeds: How Digital Marketing and Gardening Share Similar Roots
Reading Time: 2 minutes As we enter the beautiful spring season, we’ve been reflecting on how content strategy is similar to gardening. Just as a gardener carefully plans and consistently tends to their plants, a business can tend to its digital presence through regular updates, engaging with customers, and adapting to changes in the

Inflation and Digital Marketing: How to Adapt and Thrive
Reading Time: 4 minutes Dealing with inflation can be an obstacle that impacts any small business. Rising prices and wages can reduce a company’s profit margins and ultimately run them out of business if they don’t adapt. Since digital marketing is such a pivotal part of a business’s success, it’s important to understand the