The FGC Blog: Helpful Marketing Tips

Build Brand Awareness
Branding

Why You Should Focus on Building Brand Awareness

Reading Time: 3 minutes Brand awareness is a trendy buzz word in marketing these days, but it’s not a new concept.  Instead, it’s actually been a long-time vital component of a successful business and marketing strategy. What is Brand Awareness? According to ThriveHive, “brand awareness is the extent to which a brand is recognized by

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Email Marketing
Email Marketing

Why It’s Easier to Succeed With Email Marketing Than You Might Think

Reading Time: 5 minutes If you’re a small business, it’s sometimes difficult to know where to get started with email marketing.  You know it’s a valuable tool that will help your company achieve greater engagement with customers and higher conversions, but you’re not sure about how to go about the whole process on a

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Copywriting for SEO
SEO

Copywriting for SEO and How to Do It

Reading Time: 4 minutes As a business with an online presence, you will no doubt be interested in learning how you can rank higher on Google. One of the best things you can do is focus on copywriting for SEO on your website.   There are a lot of different aspects of successful SEO strategies,

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B2B Business to Business
SEO

B2B SEO Strategies for Small Businesses

Reading Time: 2 minutes SEO (search engine optimization) is a complex and ever-changing process of helping your website rank higher on search engine results pages. There is no one thing that SEO is or is not, but rather a multi-pronged and consistent approach over time, particularly for business to business companies.  Sophisticated algorithms consider

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Backlinks
SEO

Backlinks: What Are They and Why They Are Important for SEO

Reading Time: 3 minutes In the world of digital marketing, the strength of your search engine optimization strategy will have a telling impact on visibility and traffic levels, which will ultimately give you the best chance of gaining maximized conversion rates. While many different elements will contribute to your SEO ranking, backlinks are undoubtedly

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Strategic Social Media Content Calendar for Marketing Graphic for Weekly Planner
Marketing

How To Create a Strategic Content Calendar

Reading Time: 5 minutes If you Google “How to Create a Strategic Content Calendar”, you will get no fewer than 147 million results in just under a half of a second.  Needless to say, it’s a popular topic!  Unfortunately, there is no one size fits all as some results would lead to you to

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