The FGC Blog: Helpful Marketing Tips

Illustration of Pay Per Click PPC
SEO

The State of PPC (Pay Per Click) Ads in 2020

Reading Time: < 1 minute Although they’ve been around for more than two decades by now, pay-per-click (PPC) ads are still one of the most effective marketing tools out there.  Here are a couple of the most informative PPC statistics to help you improve your marketing strategy.  What is PPC? It is a digital advertising

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A graphic displaying a laptop, phone and paper airplane to represent the benefits of email marketing.
Email Marketing

The Benefits of Email Marketing

Reading Time: 2 minutes With all of the digital marketing strategies in vogue at the moment, it might seem impossible to notice the benefits email marketing presents. In fact, it is widely believed that email marketing is dead and no longer useful.

However, it has proven to be a classic marketing tactic that stays evergreen with the times. Did you know that 34% of the world population (about 2.5 billion people) use emails? While you might not consider this a significant number, the fact that it’s projected to increase to about 2.8 billion people in two years should pique your interest.

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Woman with shopping bags for small business holiday prep guide.
Marketing

Small Business Holiday Prep Guide

Reading Time: < 1 minute The 10 busiest shopping days are ahead, falling between Black Friday and the end of December.  They will account for 20% of the retail industry’s annual sales.  For some businesses, these holiday sales will account for 30% of total sales.  Are you ready? Use this Small Business Holiday Prep Guide to help

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A chalkboard drawing with light bulbs overflowing out of a box that says "Think outside the box." For optimizing email campaigns
Email Marketing

Optimize Your Email Campaign: Review Your Competitor’s Strategy

Reading Time: 3 minutes The fastest way to optimizing your email campaigns is by monitoring and learning from successful competitors’ strategies. The task is an easy one; it only takes a couple of minutes to subscribe. Note the word “successful.” Monitoring each and every same-industry business’ campaign is neither necessary nor insightful. The best

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Customer Relationships Happy Customer
Small Business

Why Building Relationships with Your Customers is Critical

Reading Time: 2 minutes It’s critical to build relationships with your customers.  When Apple spends $1.8 billion dollars in one year alone to do so, you can rest assured that it is worth the investment.   Fortunately, you don’t have to spend that kind of money to connect with your customers.  All it takes is a strong

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Drive Traffic to Website - Image of Traffic and Internet Icons
Website

How Successful Businesses Drive Traffic to Their Websites

Reading Time: 3 minutes Often times businesses make the mistake of assuming that if they launch a new website, the masses will come.  In today’s digital space, that’s simply not how it works and businesses must intentionally and strategically drive traffic.   Of course, when the traffic does start flowing, you’ll want them to land

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