The FGC Blog: Helpful Marketing Tips
Why Building Relationships with Your Customers is Critical
Reading Time: 2 minutes It’s critical to build relationships with your customers. When Apple spends $1.8 billion dollars in one year alone to do so, you can rest assured that it is worth the investment. Fortunately, you don’t have to spend that kind of money to connect with your customers. All it takes is a strong
How Successful Businesses Drive Traffic to Their Websites
Reading Time: 3 minutes Often times businesses make the mistake of assuming that if they launch a new website, the masses will come. In today’s digital space, that’s simply not how it works and businesses must intentionally and strategically drive traffic. Of course, when the traffic does start flowing, you’ll want them to land
Why You Should Focus on Building Brand Awareness
Reading Time: 3 minutes Brand awareness is a trendy buzz word in marketing these days, but it’s not a new concept. Instead, it’s actually been a long-time vital component of a successful business and marketing strategy. What is Brand Awareness? According to ThriveHive, “brand awareness is the extent to which a brand is recognized by
Why It’s Easier to Succeed With Email Marketing Than You Might Think
Reading Time: 5 minutes If you’re a small business, it’s sometimes difficult to know where to get started with email marketing. You know it’s a valuable tool that will help your company achieve greater engagement with customers and higher conversions, but you’re not sure about how to go about the whole process on a
Copywriting for SEO and How to Do It
Reading Time: 4 minutes As a business with an online presence, you will no doubt be interested in learning how you can rank higher on Google. One of the best things you can do is focus on copywriting for SEO on your website. There are a lot of different aspects of successful SEO strategies,
B2B SEO Strategies for Small Businesses
Reading Time: 2 minutes SEO (search engine optimization) is a complex and ever-changing process of helping your website rank higher on search engine results pages. There is no one thing that SEO is or is not, but rather a multi-pronged and consistent approach over time, particularly for business to business companies. Sophisticated algorithms consider
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