The FGC Blog: Helpful Marketing Tips

Social Media

How Social Media Marketing Can Change Your Business

Reading Time: 2 minutes According to Oberlo, an estimated 86% of all marketers advertise on Facebook. However, the reach of social media marketing extends far beyond this one platform. If you’re a small business owner and want to ensure that your company is successful now and in the future, it’s important to use social

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Marketing

Marketing to Women: 4 Essentials to Reach Female Consumers

Reading Time: 3 minutes March is Women’s History Month, an annual celebration to recognize the achievements of women past and present and to honor the many ways they continue to shape our world. During this month, many small businesses and organizations make a point to celebrate and reflect on the extraordinary accomplishments and progress

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Marketing

Humanizing Brands: Conversational Marketing in 2023

Reading Time: 3 minutes The world of digital marketing is growing rapidly. Every business needs a better way to highlight its brand and attract potential customers. One of the best ways to stand out and build strong bonds with your customers is to run a more humanized marketing campaign. Conversational marketing is an important customer-centered

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Email Marketing

Secrets for Better Email Marketing

Reading Time: 4 minutes Email marketing may not be the most glamorous form of digital marketing, but it is one of the most efficient. When done right, it can drive leads, sales, and conversions like no other channel. Whether you’re a grizzled veteran marketer looking to up your email game or a newcomer just

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Email Marketing

Email Marketing Tips: Using Images, Part 2

Reading Time: 3 minutes We’re back with part two of our mini-series on using images in email marketing. Last week, we covered how to use high-quality images that fit your campaign message, optimize file sizes for faster loading times, and ensure your file formats are compatible with your email marketing service provider. This week,

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Email Marketing

Email Marketing Tips: Using Images, Part 1

Reading Time: 3 minutes In email marketing, visuals are the key. Whether you’re promoting a product, building your brand identity, or simply maintaining contact with customers, images can immensely impact how effective and memorable your emails become.  We’ve put together a two-part series on using images in email marketing. Why? Because emails with images

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