The FGC Blog: Helpful Marketing Tips

Business Start Up and Marketing Launch
Marketing

How to Prep for Your Marketing Launch

Reading Time: 3 minutes Whether you are in the process of launching a new business or have already done so, strategic marketing is a critical component of driving sales. In fact, 97 percent of people learn about local businesses through marketing. The more intentional you are with your marketing efforts, the easier it will

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Importance of a Privacy Policy
Website

The Importance of a Privacy Policy

Reading Time: 3 minutes Privacy Policies can no longer be ignored.  They are likely one of the most important pieces of content on your website.  Actually, if your business has an online anything, you need a Privacy Policy. It’s so critical, that we now require our clients to include a Privacy Policy in any

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Expressing appreciation in the workplace equals happy employees.
Small Business

Expressing Appreciation in the Workplace

Reading Time: 2 minutes Smart managers know that expressing gratitude to their employees is a powerful way to keep them engaged. It’s especially important during these trying times when employees are likely to be more isolated and feeling more stressed as a result of the pandemic.  Research reveals that workers thrive when they know

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Email Open Rates graphic
Email Marketing

Top 5 Tips to Boost Your Email Open Rate

Reading Time: 4 minutes Despite being an old channel for connecting with current/prospective customers, email marketing is still a convenient way to connect and interact with current and prospective customers.  RELATED STATISTIC: “Email marketing generated $38 for every $1 spent. That’s a 3800% ROI!” – [Source: HubSpot] However, many companies and brands still don’t

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Technologies
Small Business

Top 7 Technologies Leading Incumbent Industries to Disruption

Reading Time: 5 minutes The tech market is a fast-growing industry affecting every other sector around the globe. By allowing companies to innovate the way they work, tech inventions have become necessary for companies to operate. Incumbent businesses have invested vast amounts of money in new technologies to remain competitive and meet customers’ needs.

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Marketing eCommerce
Marketing

Quick Tips for Marketing an eCommerce Site

Reading Time: 5 minutes Many of our small business clients have recently pivoted to eCommerce in the wake of the COVID-19 crisis.  By shifting to or enhancing online sales they have been able to create revenue streams that are not only providing immediate relief, but are also scalable in the long term.   Once online,

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