Offset Coronavirus for Business Image with microscopic cells in background
Small Business

9 Things Small Businesses Can Do to Offset Coronavirus Impact

Reading Time: 5 minutes The novel coronavirus, COVID-19, has impacted the world – families, businesses, economies – in a way I’ve never seen in my lifetime.  My heart goes out to those impacted so directly already.  While there are no cases in Maine as of this writing, health officials are, of course, recommending that

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Video Marketing
Marketing

What Is Video Marketing?

Reading Time: 2 minutes The use of ad campaigns has become increasingly important to the modern-day business scene. Building your online presence and reaching a wide customer base is a crucial part of a successful business—and that is exactly what video marketing is all about. Recent statistics show that 86% of businesses use video

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Illustration of Pay Per Click PPC
SEO

The State of PPC (Pay Per Click) Ads in 2020

Reading Time: < 1 minute Although they’ve been around for more than two decades by now, pay-per-click (PPC) ads are still one of the most effective marketing tools out there.  Here are a couple of the most informative PPC statistics to help you improve your marketing strategy.  What is PPC? It is a digital advertising

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A graphic displaying a laptop, phone and paper airplane to represent the benefits of email marketing.
Email Marketing

The Benefits of Email Marketing

Reading Time: 2 minutes With all of the digital marketing strategies in vogue at the moment, it might seem impossible to notice the benefits email marketing presents. In fact, it is widely believed that email marketing is dead and no longer useful.

However, it has proven to be a classic marketing tactic that stays evergreen with the times. Did you know that 34% of the world population (about 2.5 billion people) use emails? While you might not consider this a significant number, the fact that it’s projected to increase to about 2.8 billion people in two years should pique your interest.

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Woman with shopping bags for small business holiday prep guide.
Marketing

Small Business Holiday Prep Guide

Reading Time: < 1 minute The 10 busiest shopping days are ahead, falling between Black Friday and the end of December.  They will account for 20% of the retail industry’s annual sales.  For some businesses, these holiday sales will account for 30% of total sales.  Are you ready? Use this Small Business Holiday Prep Guide to help

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A chalkboard drawing with light bulbs overflowing out of a box that says "Think outside the box." For optimizing email campaigns
Email Marketing

Optimize Your Email Campaign: Review Your Competitor’s Strategy

Reading Time: 3 minutes The fastest way to optimizing your email campaigns is by monitoring and learning from successful competitors’ strategies. The task is an easy one; it only takes a couple of minutes to subscribe. Note the word “successful.” Monitoring each and every same-industry business’ campaign is neither necessary nor insightful. The best

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