The FGC Blog: Helpful Marketing Tips


7 Benefits Of Blogging For Your Business

Reading Time: 4 minutes Digital marketing is vital to the survival and growth of any business. However, it can be expensive. Pay-per-click (PPC) marketing is an effective way to drive traffic to your business’s website, but it’s only ideal for the short term. Thankfully, there’s another excellent way to drive website traffic that won’t

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SEO 101: The Basics

Reading Time: 2 minutes According to Semrush, a small business can have anywhere from 250 to 1,500 employed workers. Are you looking to increase sales for your small business and continue growing? One great way to do that is through search engine optimization (SEO), which is the process of improving the visibility and ranking

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Understanding Millennial & Gen-Z Buying Behaviors

Reading Time: 3 minutes Each generation is different in its buying behaviors, or the way it values and purchases products. Many factors shape buyers, including the economy and world events. It’s common for the behaviors and traits of members of every generation to differ, especially in how they spend, interact with brands and save.

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Why Customer Experience is Key in 2023

Reading Time: 4 minutes The customer experience is a crucial aspect of a business. Although it’s not a new concept, many businesses struggle to understand and capitalize on its full potential. Customer experience is a channel in the marketing mix, but it can also help increase sales by making customers feel valued, appreciated, and

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Small Business

5 Advertising Trends to Watch in 2023

Reading Time: 4 minutes With new technologies emerging and market demand increasing, 2023 advertising trends are being developed. And these trends keep marketing professionals on their toes as they need to keep an eye on any change happening in the industry to thrive.  With the competition getting tougher from time to time, following the

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Your Website Design Can Impact Your Small Business

Reading Time: 2 minutes Effective website design is essential for your small business. It’s often the first experience a customer has with your brand, and it can be a deciding factor in whether or not someone becomes a loyal customer. Without an effective website, you’re missing out on potential customers and revenue. According to

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