The FGC Blog: Helpful Marketing Tips

The Scary Truth About Not Having a Digital Marketing Strategy
Reading Time: 3 minutes Halloween is a time for scares and frights, but one thing that shouldn’t be scary is your digital marketing plan. Not having one, however, can lead to some truly frightening outcomes. Digital marketing has become an integral part of business strategies in recent years. However, some businesses still underestimate the

Why Good Logo Design Is Essential for Any Business
Reading Time: 2 minutes It goes without saying that there are a lot of moving pieces that go into marketing your business. Your website, social media, marketing materials, and branding are all important. But where exactly do logos fall in all of this? Your logo is a vital part of your overall branding and

5 Key Technologies Shaping the Future of eCommerce Websites
Reading Time: 4 minutes We live in a dynamic digital age where web development strategies are always shifting. This continuous transformation is particularly noticeable in the eCommerce sector, with the latest technologies routinely altering how online businesses work. For both business owners and developers, it’s crucial to stay abreast of the newest trends in

The Power of a Part-Time CMO
Reading Time: 3 minutes Effective promotion is crucial for business success. For cost-efficient strategies to boost their brand, business owners should explore budget-friendly ways to deliver impactful results. A part-time Chief Marketing Officer (CMO) can provide expert guidance without breaking the bank. In this article, we will explore the benefits of working with a

Cultivating Connections on Social Media with Emotional AI
Reading Time: 3 minutes AI has dominated the conversation lately, and it’s easy to see why. The technology has managed to make every facet of business faster and easier. That said, the discussion around AI has inevitably been cold and logic-driven, much like the AI itself. This mentality has led to many consumers understandably

AI Trends to Boost Your Marketing Efforts
Reading Time: 3 minutes As we step into 2023, we all know that Artificial Intelligence is no longer a mere buzzword. This advanced technology has shifted how we live, and of course, as marketers, we noticed its impact on our industry. Today, more than half of marketers have used AI in their marketing activities.