The FGC Blog: Helpful Marketing Tips

Expressing appreciation in the workplace equals happy employees.
Small Business

Expressing Appreciation in the Workplace

Reading Time: 2 minutes Smart managers know that expressing gratitude to their employees is a powerful way to keep them engaged. It’s especially important during these trying times when employees are likely to be more isolated and feeling more stressed as a result of the pandemic.  Research reveals that workers thrive when they know

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Email Open Rates graphic
Email Marketing

Top 5 Tips to Boost Your Email Open Rate

Reading Time: 4 minutes Despite being an old channel for connecting with current/prospective customers, email marketing is still a convenient way to connect and interact with current and prospective customers.  RELATED STATISTIC: “Email marketing generated $38 for every $1 spent. That’s a 3800% ROI!” – [Source: HubSpot] However, many companies and brands still don’t

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Technologies
Small Business

Top 7 Technologies Leading Incumbent Industries to Disruption

Reading Time: 5 minutes The tech market is a fast-growing industry affecting every other sector around the globe. By allowing companies to innovate the way they work, tech inventions have become necessary for companies to operate. Incumbent businesses have invested vast amounts of money in new technologies to remain competitive and meet customers’ needs.

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Marketing eCommerce
Marketing

Quick Tips for Marketing an eCommerce Site

Reading Time: 5 minutes Many of our small business clients have recently pivoted to eCommerce in the wake of the COVID-19 crisis.  By shifting to or enhancing online sales they have been able to create revenue streams that are not only providing immediate relief, but are also scalable in the long term.   Once online,

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Offset Coronavirus for Business Image with microscopic cells in background
Small Business

9 Things Small Businesses Can Do to Offset Coronavirus Impact

Reading Time: 5 minutes The novel coronavirus, COVID-19, has impacted the world – families, businesses, economies – in a way I’ve never seen in my lifetime.  My heart goes out to those impacted so directly already.  While there are no cases in Maine as of this writing, health officials are, of course, recommending that

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Video Marketing
Marketing

What Is Video Marketing?

Reading Time: 2 minutes Social Media Marketing The use of ad campaigns has become increasingly important to the modern-day business scene. Building your online presence and reaching a wide customer base is a crucial part of a successful business—and that is exactly what video marketing is all about. Recent statistics show that 86% of

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