The FGC Blog: Helpful Marketing Tips

Four website design myths debunked: Learn the truth about common misconceptions in web design.
Website

4 Common Website Design Myths, Busted

Reading Time: 2 minutes It’s no secret that starting a business can be tricky. In fact, according to Forbes, nearly 20% of businesses fail within the first two years of operation. Having a great website in addition to your customer service and unique products or services can help keep you in the game. If

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Email Marketing

The Art of Crafting an Engaging Email Newsletter

Reading Time: 4 minutes Email newsletters are a powerful way to communicate with your audience and keep them engaged with your brand. However, simply sending out a regular email isn’t enough. To create an effective newsletter, you must design it in a visually appealing way that catches your reader’s attention and encourages them to

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Social Media

Maximizing Instagram for Small Business Growth

Reading Time: 5 minutes Are you a small business owner looking for ways to reach a wider audience and build a loyal customer base? Instagram might just be the answer you’re looking for even if you’ve already been using it for years and especially if you’ve yet to test the waters. With over a

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Social Media

Why You Should Invest in Your Business’s Facebook Page

Reading Time: 2 minutes Facebook is far from just being a site where people post pictures of their children or grandchildren and “debate” politics. It’s a wonderful place to reach people for business. Marketers agree with that — according to Oberlo, roughly 86% of people use some sort of social media platform. Here’s why

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SEO

How Content Mapping Can Improve Your SEO

Reading Time: 3 minutes One important strategy businesses use to gain organic exposure and drive traffic is aligning their content with what people search for, which is called “user intent.” Companies do this through “content mapping,” where they arrange web pages based on different user types, such as new visitors or regular customers.  Companies

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Marketing

How Online Reviews Shape a Small Business

Reading Time: 4 minutes For small businesses, having a positive online reputation is crucial. Positive online reviews drive businesses as they attract new customers and demonstrate the company’s commitment to excellence. However, managing negative reviews can be challenging. No one likes to hear criticism, but responding appropriately can be an opportunity to showcase professionalism,

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