Effective website design is essential for your small business. It’s often the first experience a customer has with your brand, and it can be a deciding factor in whether or not someone becomes a loyal customer. Without an effective website, you’re missing out on potential customers and revenue. According to Semrush, approximately 20% of businesses fail within their first two years of operation, and inadequate web design could be one of the reasons for this. Read further to see the impact of web design on a small business.
1. Professional Image
Your website design is the digital face of your small business. It helps to create potential customers’ initial impressions of your business. A professional, well-designed website can give the impression that you’re a trusted and established business, while an outdated or poorly designed site could lead visitors to think otherwise. Even if you don’t offer an online store, a website can still show potential customers your products or services and create interest in what you offer. Web design is also an important factor for mobile-friendly websites, as more than 50% of internet searches come from smartphones.
2. Improved User Experience
Website design includes many components such as layout, typography, navigation, speed, and content. When these components are harmoniously combined, they can create an improved user experience. When you provide a pleasant user experience, visitors are more likely to stay on your website longer. This increases the chances of customer conversion and repeat visits. Furthermore, improved user experience can have a positive impact on SEO — search engines rank websites higher when visitors spend more time on a website.
3. Increased Brand Awareness
A great website design will include elements that reinforce your brand. Your website is a great platform to showcase your brand message, values, and mission. For example, if you promote eco-friendly products, your website design should reflect this message. Through visuals and integrated content, you can create an emotional connection with potential customers and take them on a journey of your brand story.
A well-designed website is essential for a small business to stand out in a competitive market and achieve success. It can create an impressive first impression, improve user experience, and increase brand awareness. If you have a small business you need to promote, contact Fisher Green Creative today to receive a free quote on our digital marketing services.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.