Winter Business Reflections

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Winter presents an ideal opportunity for small businesses to pause, reflect on the previous year, and lay out plans for the year ahead. By assessing the achievements and obstacles faced in your digital marketing strategy during 2023, you can gain valuable insights and develop effective strategies to drive your business forward in 2024.

One key aspect of winter business reflections is looking back on your goals at the beginning of last year. Did you achieve what you set out to do? What factors contributed to your success or hindered your progress? Understanding the reasons behind the outcomes can help you make more informed decisions moving forward.

To kickstart your reflection process, here are five writing prompts to guide your thoughts:

  1. Reflect on your digital marketing and branding efforts last year. What campaigns or initiatives were the most successful, and which fell short of expectations? How could you refine your approach in 2024?
  2. How did your business adapt to emerging market trends last year? Did these adaptations impact your overall performance and growth?
  3. How did your customer base evolve last year? Did you attract new customers, and did you retain existing ones? What feedback did you receive from customers, and how can you incorporate it into your strategy for this year?
  4. How have you utilized social media platforms to engage with your target audience and drive traffic to your website or online store? Which platforms were the most effective for your business last year? What strategies would you like to continue or try to increase your online presence in 2024?
  5. Did you implement any influencer marketing campaigns in the past year? If so, what were the results? How do you plan to leverage partnerships or collaborations in the upcoming year to further enhance your brand visibility and reach?

Remember, reflection is not just about looking back; it’s about using past experiences to inform future decisions and drive continuous improvement. By engaging in a thorough reflection exercise using these prompts, you can gain valuable insights into your business’s digital marketing strategy and plant seeds for success in the upcoming year.

Need a hand with your digital marketing plan? Contact Fisher Green Creative today to learn how we can help grow your small business.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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