Why You Should Invest in Your Business’s Facebook Page

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Facebook is far from just being a site where people post pictures of their children or grandchildren and “debate” politics. It’s a wonderful place to reach people for business. Marketers agree with that — according to Oberlo, roughly 86% of people use some sort of social media platform. Here’s why you should have your business invest in social media marketing, especially with your Facebook page.

You Can Showcase Your Products or Services

Facebook has created something that’s easy for people to use. It’s a site where people can engage with others and always find something interesting. That’s where you and social media marketing can come in. Create a business page, take good photos, and have interesting content for people to read. This will pique people’s interest. A professional marketing team is capable of creating lifelong customers with engaging Facebook posts.

You Can Communicate With Your Customers

While it’s smart to have a dedicated website that has an email for people to ask questions, a Facebook page is a great backup. Customers, whether current or potential ones, can leave questions on your content or send you a private message. It’s a way for you to be available, and you can even answer customers faster on Facebook than via email.

You Can Get an Idea of Your Reputation

Besides any review sites like Yelp or Google Business, Facebook is an excellent place to get the pulse of how people feel about you. They will leave comments about their experiences, good or bad. You can show that you care about their opinions by responding. Just don’t get bogged down by those who would just like to waste your time with endless complaints. As you become more well-known, you can use this as an effective way to gauge your reputation.

If you focus enough on your Facebook page and put out memorable content, you can see some results with your marketing efforts. You want to target the right people, and Facebook has options that can help you find the precise demographic that will be your best audience. That will help make your efforts on this platform worth it.

Do you need help with your social media marketing? Fisher Green Creative is a digital marketing agency that provides media services, along with others like website design, eCommerce, and coaching. Contact us today to learn more about how we can help you!

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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