It goes without saying that there are a lot of moving pieces that go into marketing your business. Your website, social media, marketing materials, and branding are all important. But where exactly do logos fall in all of this? Your logo is a vital part of your overall branding and marketing efforts. It can really be thought of as a visualization of the brand’s identity. Let’s learn more about why your logo matters.
What Makes a Good Logo?
You know what your business is all about. You understand your company inside and out. While you’re the one who knows your business best, most people find this part of marketing difficult. This is why marketing services can be really helpful. Professional marketers can look at all of the details of your brand and company and help you express that to the world.
A good logo will align with your industry in an appropriate way first of all. If you are running a professional CPA business, the images and colors used on your logo should reflect professionalism. If you run a funky art gallery downtown, your logo may be more whimsical and artistic.
How Can Your Logo Stand Out?
You also want your logo to differentiate you from the crowd. That’s what marketing is all about anyway, finding new ways to stand out while at the same time fostering brand loyalty. You want your logo to be attractive and meaningful and never forgetful. People won’t really walk away from your business singing the praises of your logo, but if they have a really great experience with your business, then that experience and the logo will be matched up in their brains. It’s like a stamp that customers take away with them to remember their experience. It’s estimated that 20% of businesses fail within the first two years, according to SemRush. Don’t let your business become forgettable.
Why Do You Need a Good Logo?
You will need a good logo because it’s an integral part of a marketing plan. Marketing services that help you develop your marketing plan will put a high priority on logo design. Keep in mind that this logo will be everywhere. It’ll be on marketing material, signs, products, letterhead, website, social media, you name it. You can’t afford to strike out here.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.