Which Social Media Platforms Should Your Business Prioritize?

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Social media has become a powerful tool for companies big and small. That said, actually managing a social media profile can take quite a bit of work, and time is always in short supply. For that reason, it’s smart to work with digital marketing experts to select which networks you should prioritize. Let’s take a look at some social media networks and the pros and cons of each.


Facebook is great for pretty much every company and is one of the most popular social media platforms in the world. This is true for both individual users and businesses. Indeed, Oberlo estimates that more than 85% of marketers use Facebook for advertising. However, crowded platforms can be expensive in terms of advertising costs because demand for ad space can drive prices up.

Further, many customers will react negatively to heavy-handed advertising on the platform. When using Facebook, it’s wise to focus on building audiences. Not sure how to do that? Consider hiring a social media marketing agency.


Instagram is a popular social media platform that allows users to share photos and videos with their followers. It can be a powerful tool for businesses to connect with their target audience, promote their brand, and increase sales. The app is user-friendly, and you can post photos and videos with just a few clicks.

A digital marketing agency can help create a successful Instagram strategy, like creating engaging content, optimizing posts for maximum reach and engagement, and running effective advertising campaigns.

X (Formerly Known as Twitter)

X, which used to be called Twitter, is an option for companies that need to regularly make announcements. Many companies use the platform to share updates, such as launching a new product or releasing a press release. For better or worse, X limits character counts, which can make writing copy rather difficult, and building an audience can be challenging. It’s best to have professionals help you use this platform for optimal results.


Looking to find employees, connect with professionals, and show off your expertise? LinkedIn isn’t intended for consumer use, but instead for folks busy with their careers. It’s a great platform for publishing articles and can help you uncover leads and experts who may be able to assist you. To get all the features, however, you’ll need to pay subscription fees.


Want to connect with younger folks? One of the most popular apps among young people is TikTok, which offers a great way to leverage video content. Many users now prefer videos to text. Keep in mind, however, that some information is better conveyed over text, so this shouldn’t be the only social media platform you use.

As you can see, there are many opportunities, and the above list isn’t exhaustive. Need help deciding which social networks to prioritize? Looking for assistance with managing profiles and advertising campaigns? Get in touch to learn how the experts at Fisher Green Creative can help grow your small business.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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