Where to Start When Developing Content

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When it comes to content marketing, many business owners feel overwhelmed. They don’t know where to start, what topics to write about, or how to create engaging content.

In this blog post, we will discuss some tips for getting started with content development. We’ll also provide a few resources that you can use to get started right away.

Start By Finding Your Target Audience

Before you can start developing content, you need to know your target audience. When you know your target audience, you can begin creating content that appeals to them.

Not sure who your target audience is? Start by thinking about the following:

  • Who are you trying to reach with your content?

  • What needs or wants do they have?

  • What are their pain points?

  • What kind of language do they use?

When you have a good understanding of your target audience, you can start developing content that resonates with them.

Think About Your Goals

It’s essential to set content marketing goals. What do you want to achieve with your content marketing efforts?

Are you looking to generate leads? Drive traffic to your website? Increase brand awareness?

Your goals will dictate the type of content you create. For example, if you’re looking to generate leads, you’ll want to create helpful and informative content. However, if you’re looking to increase brand awareness, you’ll want to create shareable and visually appealing content.

Develop a Content Calendar

Once you know your target audience and your goals, it’s time to develop a content calendar. A content calendar will help keep you organized and on track. It will also ensure that your content is timely and relevant.

When creating a content calendar, be sure to consider the following:

  • What topics do you want to write about?

  • When will you publish your content?

  • Which channels will you use to promote your content?

By taking the time to develop a content calendar, you’ll be able to create a more cohesive and effective content marketing strategy.

Learn More About the Buyer’s Journey

The Buyer’s Journey is the process that your potential customers go through when making a purchase. There are three stages to the Buyer’s Journey:

  • Awareness: In this stage, potential customers become aware of their needs or problems.

  • Consideration: In this stage, potential customers begin considering their options for solving their needs or problems.

  • Decision: In this stage, potential customers decide which product or service they will purchase.

As a content marketer, it’s essential to understand the Buyer’s Journey. This will allow you to create content that appeals to each journey stage.

Set KPIs

Finally, it’s vital to set KPIs. KPIs are metrics that you can use to measure the success of your content marketing efforts.

  • Some common KPIs include:

  • Website traffic

  • Leads generated

  • Social media engagement

  • Content downloads

By setting KPIs, you’ll be able to track your progress and see what’s working (and what isn’t). This will allow you to make necessary changes to your content marketing strategy.

Ready to Get Started?

Developing a successful content marketing strategy takes time and effort. However, you can get started on the right foot by following these tips. Need help getting started?

If so, then the marketing experts at Fisher Green Creative can help. Contact us today to learn more about how we can help.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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