If you’re a small business owner, then you know that social media is essential for marketing your products or services. According to Semrush, around 86% of small businesses utilize Facebook for marketing. But what else do you need to know about it for small businesses? Here are a few things that you may not have known about social media and how it can help your business
1. Social Can Help You Build Brand Awareness
Social media is a powerful tool that can help small businesses build brand awareness and connect with potential customers. By creating informative and engaging content, businesses can reach a wide audience and grow their customer base. In addition, it provides an excellent platform for promoting special offers and events. By utilizing these tools, small businesses can increase their visibility, attract new customers, and boost their bottom line.
2. Social Can Increase Website Traffic
In addition to helping businesses build brand awareness, social media can also be used to drive website traffic. By sharing links to your website on various platforms, you can encourage people to visit your site and learn more about your products or services.
3. Social Can Improve Search Engine Rankings
Another benefit of social media for small businesses is that it can help improve their search engine rankings. When people share your content, it helps create backlinks to your website, which can boost your site’s ranking in the search results. In addition, it can help you build relationships with influencers who can promote your business to their followers.
4. Social Can Help You Create Valuable Connections
In addition to helping you reach a wider audience, social media can also be used to create valuable connections with other businesses and industry leaders. By connecting with other businesses on social media, you can develop partnerships, share ideas, and collaborate on projects. Also, you can use it to connect with customers and learn more about their needs and wants.
5. Social Can Be Used to Generate Leads
Last but not least, social media can be an effective lead generation tool for small businesses. By creating targeted content and ads, businesses can reach their target audience and generate leads. It provides an excellent platform for nurturing leads and converting them into customers.
As you can see, there are many benefits of using social media for small businesses. If you’re not already utilizing social media in your marketing strategy, then now is the time to start.
Need help getting started? Contact us today and we’ll be happy to help you create a social media plan that works for your business.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.