What Is Video Marketing?

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The use of ad campaigns has become increasingly important to the modern-day business scene. Building your online presence and reaching a wide customer base is a crucial part of a successful business—and that is exactly what video marketing is all about.

Recent statistics show that 86% of businesses use video on their websites, while 81% of businesses use video as a marketing tool. So how exactly does video marketing work, and what are some of its benefits?

Video marketing is a strategy that uses videos in business marketing campaigns. It can be used for all sorts of business-related purposes such as promotion, branding, sales, and building customer rapport and engagement.

Its primary purpose, however, is to promote a product and increase customer engagement on different social channels. The process involves developing a marketing strategy, then consistently creating videos that, in one way or another, promote your business, engage customers, raise brand awareness, and drive sales.

Benefits of Video Marketing

  • The dominance of the internet and the popularity of social media now means you can reach millions of people through a single post. Video marketing helps you connect with your audience, not just by telling them why your business is reliable, but showing them as well. It is a tool allowing customers to peek behind the curtains and get to know your brand.
  • Videos are an effective way of converting leads into sales. They boost conversion rates far better than most other forms of advertising. Recent studies have shown that nearly 60% of consumers are likely to purchase a product they were considering buying after watching a video about it.
  • Videos also improve information retention. Customers are far more likely to retain information about your product if they both hear and see what the product is about. Statistics show that the retention rate for information both seen and heard is as high as 80%. That number drops to 13% for information that is just heard and not visually displayed.

 Check out the infographic below to find out more about video marketing and video marketing statistics.



116 Stats and Facts About Video Marketing

Graphic courtesy of review42.com.
Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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