SEO remains an essential aspect of every digital marketing campaign. According to SmallBizGenius, leads from search engine optimization are eight times likelier to transform into paying customers than leads from traditional ad campaigns. Keyword integration is the bread and butter of this marketing strategy. This article will cover the basics you need to know.
To understand keyword integration, you first must understand what keywords are. Keywords are the text that a person types into the box on a search engine. For example, if someone types “best concealers for acne prone skin” into the search bar, that’s a keyword. Digital marketing agencies utilize various tools and resources to determine the best keywords for multiple industries.
Selecting keywords is only the beginning step. Keyword integration involves carefully determining the best keywords a website can rank for. If your site is on page 40 of the search engine results, no one will see it. That’s why SEO strategists select keywords on which you can rank much higher. The ultimate goal is to rank on the first page, which may take time.
After selecting keywords, they are carefully integrated into the content. This can include blog content, website pages, and other areas. It’s common to have keywords in meta descriptions or images’ alt text to increase views. A professional agency knows the best places on your site to implement keywords.
Keyword stuffing is a common problem that digital marketing agencies always avoid. This is when keywords are not used organically in the text or too many are used in one piece of content. This sends a red flag to the Google algorithm. Google can penalize your site and rank it lower in search engine results pages (SERPs) if you accidentally stuff too many keywords into a thin piece of content.
Keyword integration is widespread on websites. However, off-page keywords are equally essential. Keywords on social media profiles and in hashtags help users find your content so they can like and share it. This helps increase visibility. While this won’t impact search engine results, it will help you get more organic traffic from other sources.
As a digital marketing agency, we know the ins and outs of SEO and are well aware of how essential it is to your business. We also offer web design and other marketing services. Contact Fisher Green Creative LLC to talk about your business today.