Sales and becoming an industry leader are two main targets in the marketing industry. Businesses dedicate tremendous resources to marketing to reach these objectives, using digital and offline strategies in the process.
In fact, following data from the Bureau of Labor Statistics, the job outlook for marketing-related fields will grow by 10 percent between 2020 and 2030, representing more than 30,000 new openings in America. This is a testament to the commitment of businesses across the country to their marketing strategies.
This article is for you if you are a marketing student, a marketing professional, or an employer looking for more information on business marketing trends. Keep reading to learn more about the top four business marketing strategies to invest in this year.
eCommerce
Most businesses today need to offer their products through the internet. According to Statista, the retail eCommerce market reached $4.9 trillion in 2021 worldwide, and projections for the next four years show an increase of 50 percent ($7.4 trillion). Undoubtedly, this marketing strategy dominates the world, and its expansion will not stop. 
The role of web development, software engineering, and data science will be critical for results. eCommerce is a combination of many techniques and strategies simultaneously. These campaigns require search engine optimization, analysis of the competition and location, and investment in technology.
Conversational Marketing
This technology consists of chat robots and communication platforms optimized with machine learning and artificial intelligence. Users can find out the answer to many questions through automated responses. This service increases the response efficiency for each company, offering clients results in record time.
The technology behind this software is easy to understand. First, companies collect users’ most frequently asked questions and then evaluate each question to assign precise answers. This database then works to submit solutions through a conversation automatically. This way, customers obtain results in a few seconds regardless of operating hours.
Experiential Marketing
Did you know that users of this century prefer experience instead of simple products? The challenge for companies today is to develop digital platforms that meet customer expectations while delivering quality services. Experiential marketing is a trend that also encompasses physical businesses. Companies have discovered the importance of eliciting emotion from potential customers to help them transition to actual customers.
The task of business marketing is to turn business into experiences, feelings, and emotions. All the positive elements you transmit as a brand will attract potential clients and retain current customers. Technology and investment in immersive and personalized systems are some of the keys to experiential marketing today.
Social Media Ads
More than half of the world’s population currently uses social networks. The impact of these platforms is massive, so companies take advantage of the reach by running paid advertising campaigns. These campaigns are critical to the new digital marketing strategies of the world economy. Social media ads work under many criteria and filters.
Business marketing aims to create campaigns following current trends, publication style, best graphic design techniques, and company goals. The success of these systems comes from big data management software because each social media app collects personal information from users to optimize showing ads exclusively to potential customers or people genuinely interested in the company’s field. It is a pay-to-play game.
Conclusion
From eCommerce to chatbots, these four marketing trends in the business world will continue to help your company grow. Whether you implement these strategies in-house or outsource them to a reputable marketing firm, there is no doubt you will see a strong return on your investment.
Need help with a marketing strategy for your business? The experts at Fisher Green Creative can lend a hand. Contact us today to learn more about how we can help.
