If you’re looking to improve your social media marketing, one of the most important things you can do is focus on your copywriting. Your posts need to be catchy and interesting in order to stand out from the crowd, and there are a few specific tips that can help you achieve this. In this article, we will discuss nine of the most important social media copywriting tips to keep in mind.
1. Avoid Using Fluff and Jargon
When you’re writing for social media, it’s important to keep your language simple and straightforward. This means avoiding any sort of fluff or jargon that might confuse or bore your readers. Stick to using clear, concise language that gets your point across quickly and effectively. This is especially important on platforms like Twitter, where you only have a limited amount of space to work with. If you can say what you need to in fewer words, do so. Your readers will appreciate it, and it will help you stand out from the sea of other content that’s out there.
2. Lead With a Compelling Teaser
You only have a few seconds to grab someone’s attention on social media. In fact, the average person looks at a social media post for as little as 0.25 seconds. One way to do this is by leading with a compelling teaser that will entice people to click through and read more. This could be something as simple as an interesting statistic or a thought-provoking question. Whatever you choose, make sure it’s something that will pique people’s interest and make them want to learn more about what you have to say. Leading with a strong opening is essential if you want people to stick around and read your content. So, make sure you spend some time crafting the perfect opener for your next social media post.
3. Ask Open-Ended Questions
Another great way to engage your audience on social media is by asking open-ended questions. This encourages people to leave a comment or start a conversation, which can help you build relationships with your followers. Plus, it gives you an opportunity to learn more about what your audience wants and needs. Make sure you’re asking questions that are relevant to your brand and that will encourage people to share their thoughts and opinions. Avoid yes or no questions, as they won’t lead to much of a discussion.
4. Try to Evoke Emotion from Your Audience
One of the best ways to connect with your audience on an emotional level is by evoking certain feelings in your content. Whether you’re trying to make people laugh, cry, or think, creating an emotional response can help people remember your brand and come back for more. Think about what kind of emotions you want your brand to evoke and then craft your content accordingly. If you’re not sure where to start, take a look at some of the most successful social media campaigns out there and see what they did to evoke emotion from their audiences.
5. Incorporate Hashtags Strategically
Hashtags can be a great way to reach a wider audience and get more people interested in your content. However, it’s important to use them sparingly and only when they’re truly relevant. Otherwise, you run the risk of coming across as spammy or annoying. When using hashtags, make sure they’re relevant to your topic and that they’ll help you reach your target audience. You should also mix up the hashtags you use so that you’re not just relying on the same few all the time. It’s recommended to use 1-3 relevant hashtags to send your posts to the right user feeds.
6. Mix Up Engaging, Salesy, and Curated Content
When it comes to social media, you should aim to mix up the types of content you share. If all you ever do is post sales pitches, people will tune you out pretty quickly. But if all you ever do is share other people’s content, they may not see the value in following you. The key is to strike a balance between engaging your audience with interesting and thought-provoking content, while also sharing some of your own products or services. You should also curate relevant content from other sources that would be of interest to your followers. By mixing up the types of content you share, you’ll keep people interested and coming back for more.
7. Add in Conversational Copy
People are more likely to engage with content that sounds like a conversation. So, when you’re writing your social media copy, try to use a conversational tone. This will make it feel like you’re talking to the reader directly and make it more relatable. Modern audiences, like Gen Z, want brands to be fun and authentic. So, don’t be afraid to show some personality in your social media copy. Just remember to keep it professional and on-brand.
8. Keep Your Voice Consistent Across Different Platforms
While it’s important to tailor your content to each individual platform, you also want to make sure you’re keeping a consistent voice across all of your social media channels. Your audience should be able to easily identify your brand no matter which platform they’re on. This means using the same language, tone, and messaging in all of your content. Of course, that doesn’t mean every post needs to be exactly the same. But as long as people can easily tell that it’s coming from your brand, you’re doing it right.
9. Implement FOMO in Your Copy
FOMO, or the fear of missing out, is a powerful emotion that can be used to your advantage in social media copywriting. If you make people feel like they need to act now or they’ll miss out on something great, they’re more likely to take action. You can use FOMO by creating a sense of urgency in your posts or by offering exclusive deals and discounts that are only available for a limited time. Just make sure not to overdo it as people will quickly catch on and tune you out.
Ready to Elevate Your Social Media Campaigns?
As you can see, there are a variety of different methods for creating captivating copy your audience wants to engage with. If you need help incorporating these tips, feel free to contact us today to learn more about our social media marketing services.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.