According to the US Bureau of Labor Statistics, roughly 20% of new businesses close their doors within two years of being opened. Clearly, it’s a competitive world out there, and businesses need to stay innovative to keep winning. One way for businesses to sharpen their competitive edge is by refreshing their website design. Here are some dos and don’ts to keep in mind during this process.
There are many best practices that can apply in your favor with website design. The most important thing you need to know is that it’s all about consistency. Each page of your site should have the same overall look and design to ensure a smooth user experience. Therefore, make sure that the color schemes, font, and tone of writing are all consistent. In addition, your site should be easy to navigate quickly. You can achieve this in several ways. First, make sure each page has labeled buttons to show what happens when you click. Next, make it easy to scan your pages by formatting your content appropriately. It’s also important for your site to load quickly and to be highly responsive.
You find that many of the don’ts of website design are simple things to fix. For instance, it’s important to have a site that loads quickly, so you shouldn’t make users wait for content to load. Ideally, your page should load in two seconds or fewer. In addition, it’s also the best practice to avoid using many different typefaces, because users can find too many variations annoying and distracting. Other don’ts include avoiding using too many colors, having too many promotions or ads, and playing background music.
How Can a Web Design Agency Help?
This is only the tip of the iceberg for web design. Admittedly, it’s difficult to keep track of everything so that you can come up with an impressive but simple design that helps strengthen your online presence. This is where a professional web design agency comes in. With the help of professionals like us, you can have the best design for your brand without taking your hands off the wheel of your business.
Now that you know the dos and don’ts of web design, apply these principles to ensure website success. If you think your business is due for a website refresh, the marketing experts at Fisher Green Creative can lend a hand. Contact us today to learn more about how we can help.