The Whys and Hows of Digital Marketing

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The SBA defines a small business by the company’s size of operations, workforce, and customer base. There are many small businesses in the US and most struggle with attracting and retaining more customers. These businesses can benefit from using digital marketing services.

Digital Marketing 101

Digital marketing strategy solidifies your online presence and increases you online visibility. In the past, small businesses relied on traditional forms of advertising, such as newspapers, billboards, TV, and radio. Today, it’s possible to market your business efficiently using online methods.

For instance, your business must have a well-designed website. An SEO-optimized site can help you rank higher in search engine results. This helps you attract more organic traffic to your site. Businesses can also try pay-per-click advertising, social media advertising, and creating a Google My Business profile.

Benefits for Small Businesses

There are many benefits of digital marketing for small businesses. The most significant advantage is not needing a large budget to get desired results. Creating a well-designed website doesn’t cost as much as other traditional forms of advertising. It’s also easier to interact with your target audience with keywords. The more you learn about them, the more you learn about your business.

You can easily stay on top of trends and capitalize on them to get more customer engagement. Tracking the results of your marketing efforts lets you know if you’re on the right track.

How to Kickstart Your Efforts

Wondering how to start digital marketing quickly and easily? The best solution is to leverage reputable and reliable services. When running a small business, you already have a lot on your hands. Trying to launch a digital marketing campaign might mean taking your hands off the wheel of your business. Outsourcing to professionals saves money and time, allowing you to do what you do best.

Now that you know the whys and hows of digital marketing, get started by contacting us today to access services that can benefit your business.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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