Halloween is a time for scares and frights, but one thing that shouldn’t be scary is your digital marketing plan. Not having one, however, can lead to some truly frightening outcomes.
Digital marketing has become an integral part of business strategies in recent years. However, some businesses still underestimate the importance of having a digital marketing plan, which can lead to scary consequences. Here are some of the things that can go awry when you don’t have a proper digital marketing plan.
You’ll Ghost Customers
You risk losing potential customers as you won’t be able to reach your target audience effectively. In today’s digital age, the majority of people use the internet to search for products and services. If you don’t have a strong online presence, you’ll be missing out on a huge market. Customers are more likely to search for products and services online before making a purchase. Not being visible online can lead to decreased website traffic and, ultimately, decreased sales.
Bad Reviews Could Haunt You
Your messaging and branding can become inconsistent and confusing, leading to a lack of trust from potential customers and a loss of credibility in your industry. Additionally, in today’s interconnected world, negative reviews and comments can spread quickly, which can damage your brand reputation. Without a plan in place, you won’t be able to monitor what’s being said about your brand online, leading to negative reviews and comments going unnoticed.
You’ll Carve Out More From Your Budget
You may end up wasting money on ineffective marketing tactics. Without tracking data and analyzing results, you won’t know what’s working and what’s not, leading to wasted resources and a lack of ROI or your return on investment. Small businesses often operate on limited budgets, meaning every penny spent must generate revenue to ensure the business remains profitable. When you can identify which strategies are effective, your marketing efforts increase their profitability over time.
Competition Gets All The Candy
Not having a digital marketing plan can make you vulnerable to competitors who do have one, leading to them outperforming you and potentially reaching customers you might be missing out on. This can result in them gaining a larger market share and potentially taking away more business from you. Outsmart your competitors with a plan that includes customer research, unique selling points, high-quality content, social media engagement, and strategy analysis.
So, this Halloween, it’s important to remember that the only thing that should be scary is the costumes and decorations, not your digital marketing plan. Failing to have a plan can lead to frightening outcomes such as lost customers, decreased credibility, wasted resources, and even the possibility of being outperformed by your competition. With the right digital marketing plan in place, you can ensure that your business remains profitable, your brand reputation stays intact, and your sales continue to grow. So don’t let the lack of a digital marketing plan unnerve you. Take the time to develop a well-thought-out strategy and watch your business thrive.
We’re here to support you on your journey toward reaching your goals. Need help with all things your campaigns and carts? Contact us today to learn how the experts at Fisher Green Creative can help grow your small business.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.