The Power of Digital Marketing, Part 1

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Digital marketing is the process of leveraging digital technologies and platforms to promote, advertise, and market products and services. It is a comprehensive approach that combines SEO (Search Engine Optimization), email marketing, social media marketing, content marketing, paid advertising campaigns, and other techniques to reach customers on digital channels. 

Digital marketing has become increasingly important for small businesses, which are often too small to afford traditional marketing methods. It allows them to reach new and existing customers with a broader range of options, including custom content and direct communication in real-time.

We’ve created a two-part series to discuss the importance of digital marketing for small businesses. In part 1, we’ll give you a primer and share a list of tools to help improve your social media marketing strategies. Part 2 will cover solutions and tips for working with digital marketing challenges. 

Big for Small Businesses

Digital marketing offers several benefits to small businesses. One of the most significant advantages is increased online presence. By establishing a digital presence, small businesses can attract potential customers who might not have known about them otherwise. 

Additionally, digital marketing allows small businesses to target specific audiences, which can help increase the effectiveness of their marketing campaigns. It’s also cost-effective, making it an excellent option for small businesses with limited budgets. Finally, it provides trackable results, allowing small businesses to measure the effectiveness of their marketing efforts.

Tools for Small Businesses

Several digital marketing tools are available to small businesses, including social media marketing, search engine optimization, and online advertising.

Social Media

Social media marketing effectively allows small businesses to connect with their customers and build brand awareness. By creating a social media strategy, small businesses can create engaging content and reach their target audience on platforms such as Facebook, Twitter, and Instagram.


Search engine optimization (SEO) is another digital marketing tool that small businesses can use to improve their online presence. By optimizing their website for search engines, small businesses can increase their visibility in search results, making it easier for potential customers to find them online.

Back-End Development

Back-end development refers to the part of website development that deals with server-side programming and databases. By ensuring that the back end of their website is functioning properly, small businesses can improve user experience and website performance.

Online Advertising

Online advertising, such as pay-per-click advertising and display advertising, can also be an effective way for small businesses to reach their target audience. By using targeted advertising, small businesses can reach customers who are already interested in their products or services.


Digital marketing has become an essential part of promoting and growing small businesses. Its cost-effectiveness and ability to reach specific target audiences make it a powerful tool for small businesses with limited budgets. By utilizing these tools, small businesses can expand their online presence, increase brand awareness, and attract new customers. We hope that this article helps you improve your marketing strategies. 

We’ll dive deeper into the challenges of digital marketing for small businesses and the different ways you can solve each one in part 2 of this series. Need a hand with the challenges in the meantime? Contact us today to learn how the experts at Fisher Green Creative can help grow your small business.

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Katie Pierce is a teacher and freelance writer who loves telling stories to an audience, whether it’s adults sitting in front of a computer screen or a bunch of hyperactive 4-year-olds. Writing allows her to enjoy some quiet time in the evening before she gets up to do it all again the next morning. 

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