Defining your target market is crucial for developing any marketing strategy or campaign. When you’re creating a content strategy, your target market will help inform all of your choices.
Understanding who these people are helps you to make your marketing more focused, which makes it more effective and gives you a better return on your investment.
What is a Target Market?
Your target market is the group of people you want to sell your products or services. They share certain traits that you can define and consider when developing your content strategy. Your target market might be people who share certain demographics, including age, location, and gender. The group may also share particular interests or have specific needs.
Fine Tune Your Focus
As well as identifying a core target market, it’s also helpful to carry out customer segmentation. This is the practice of splitting your audience into smaller groups, which can help you to make your content even more focused by allowing you to create content intended for each group.
Reach the Right People
The truth is that you can’t market your brand to absolutely everyone. You can try, but it will mean that your marketing efforts end up not engaging anyone in the way you want.
When you define your target market, you’ll be able to reach the right people and create the right messages to engage with them. This is especially essential if you connect with niche audiences, like a solopreneur who offers attorney marketing tips or an accountant who works only with eco-friendly brands. This will know to empower you to make great content and implement an excellent content marketing strategy.
Contact us if you need help identifying your target market and growing your content strategy.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.