If you’re like most business owners, you are probably always looking for ways to market your business and generate more leads. Content marketing can be a great way to do this, but it’s important to have a publication and promotion schedule to be as effective as possible.
In this article, we will discuss the importance of having a schedule and how it can help you achieve your marketing goals.
A Schedule Helps Keep Content Publishing Coordinated
If you’re working with a team on your content marketing, it’s essential to have a schedule in place so that everyone knows when each piece of content will be published. This way, you can avoid having two pieces of content posted at the same time and confusing your audience.
A Schedule Keeps You Accountable
It can be easy to get sidetracked when you’re working on a project, especially if it’s something that you’re passionate about. Having a schedule in place will help keep you accountable and ensure that you progress on your content marketing goals.
A Schedule Helps You Prioritize
When you have a lot of ideas for articles or blog posts, it can be challenging to decide which ones to work on first. Having a schedule will help you prioritize your content and ensure that you’re working on the most important pieces first.
A Schedule Keep the Entire Team on Track
When everyone on the team knows what needs to be done and when it needs to be done, it’s much easier to stay on track. This is especially important if you have deadlines for your content. If you’re not currently using a schedule for your content marketing, we encourage you to give it a try. You may find that it makes a difference in terms of your productivity and results.
A Schedule Could Lead to Better Content Marketing Results
If you want to improve your content marketing results, having a schedule is an excellent place to start. It will help you stay organized and accountable, and it will ensure that you’re prioritizing the most important pieces of content. Give it a try and see how it works for you.
How to Create a Publication and Promotion Schedule
Now that we’ve discussed the importance of a schedule, let’s talk about how you can create one.
The first step is to decide how often you want to publish content. This will depend on your goals and the resources that you have available. Once you’ve decided on a frequency, you can create a schedule. There are a few different ways to do this, but we recommend using a spreadsheet so that you can easily track your progress and make changes as needed.
Include the following information in your schedule:
The title of the piece
The date that it will be published
A brief description of the content
Any keywords or phrases that you want to target
The URL of the article
Content promotion strategy
Once you have this information, you can begin filling in your schedule. If you’re unsure when you should publish each piece, we recommend starting with a few and then adding more as you get a feel for how long each one takes to create.
Need Help Creating a Publication and Promotion Schedule?
As you can see, there are a ton of benefits to implementing a publication and promotion strategy. If you need help creating a publication and promotion schedule, contact us, and we’ll be happy to assist you.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.