Reason 1: Required by Law
Personal information includes email addresses, GPS location, phone numbers, or mailing addresses. For example, if you have a “Contact Form” or a “Subscribe” form, you are required to have a legal statement available for users to review that discloses the privacy practices of your business.
You can read more about the specific federal and state laws here.
The CalOPPA Act is especially far-reaching and literally means that if you collect any kind of personal information, even if it’s only an email address, you should have one.
Canada, Australia, and Europe have similar rules in place. Even if you don’t do business abroad, someone from these locations could enter their details on your site and you would be at risk.
Many third-party services, such as Google AdWords or Google Analytics, are actively requiring you to have published documentation that contains certain information about your use of their services.
The same goes for Google AdWords. It’s a fantastic re-marketing tool, but it’s collecting information on your site visitors and they need to know this.
Are you selling on Apple’s App Store? You definitely, absolutely need one. Check out Section 17 of their guidelines.
The list goes on, but even just this short list would impact most small business owners.
Reason 3: Website Visitors Care About Their Privacy
Your audience actually cares a lot about their privacy and how their personal information is being used. Remember, many website visitors will be first-timers and they haven’t had a chance yet to test whether they can trust you with their information.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.