Lead generation is a time and money-intensive endeavor that can leave you ready to pull your hair out. To increase your company’s revenue, you must produce more sales leads. However, 61% of marketers claim this is the most difficult concept to grasp. Read on to explore how your small business can reduce stress and improve its sales leads generation process through tactics professionals know and trust.
1. Blogging
It’s become difficult to tell the real experts from the frauds due to the internet’s rapid expansion. Curating written content, such as blog entries, is a fantastic approach to demonstrating your expertise to current and potential clients. People enjoy learning and purchasing from experts. Now it’s time to show them that you’re the expert they can trust.
Customers are drawn in by interesting, pertinent, and interactive pieces of content. Highlighting your company’s abilities, strengths, fascinations, and dreams is a great way to show your audience of potential customers that you’re the business to choose. If you can convey this idea through written material like blog posts, your lead generation may increase dramatically.
2. Social Media
In today’s world, having a social media presence is crucial for lead generation. It allows you to expand your network while finding and interacting with new sales prospects. In fact, 66% of marketers generated leads after spending just six hours a week on social media.
Business professionals found success across a wide range of social media platforms. However, Linkedin reigns supreme, accounting for 80% of B2B leads. LinkedIn users can connect with people in their professional networks, share career endeavors, promote their goods and services, and gain advice from trusted individuals.
Although Linkedin is the best for remaining professional, your future success can come from your social media presence on other platforms like Twitter, Instagram, Facebook, TikTok, Reddit, and more.
3. Webinars
Another excellent strategy for increasing sales leads is to host webinars. This strategy works well for large and small businesses—people with a lot to say. You don’t have to limit your communication with customers to comment sections, in-person store visits, and customer service phone calls. Instead, develop deeper conversations through live webinars.
Whether the purpose of the webinar is to explain how your company runs or to host a sponsored event, it fosters a sense of community among your consumer base. Ideally, you’d want to turn webinar attendees into qualified leads, and lucky for your experts found that 20-40% of webinar attendees turn into exactly that.
4. Online Reviews
Positive customer feedback is a crucial tool for businesses looking to increase sales leads and market their goods and services. In fact, 92% of B2B consumers are more likely to buy after reading a trustworthy review.
When ranking sites, Google considers customer reviews positively and negatively. Positive reviews boost your brand’s credibility with customers and become a part of your search engine optimization strategies. Ultimately, the better your site and business reviews, the better your chances of ranking on the top pages.
Make sure you invite your customers to provide reviews to encourage positive feedback. One survey found that 68% of customers will do so if asked.
5. Network
Networking is one of the essential strategies for anyone or any business to increase their reach. If your busy schedule doesn’t permit you to spend much time outside the office, try online networking to spread the news about your business. The traditional way of networking is still effective, but when you mix in-person and online networking, your community will expand more than you can think.
6. Flexibility
Your lead generation strategy should be as flexible as the audience you’re aiming to attract if you want to produce more sales leads. Operations should adapt as trends, behaviors, and views change.
You can determine which CTAs are most effective, which landing pages convert the most, and which techniques best appeal to your target audience by using A/B split testing. Try out various layouts, designs, user experiences, content, and advertising channels to find something that works. Realistically, e-commerce businesses’ average income per unique visitor can increase by 50.7% with effective A/B testing.
We understand that sales leads are everything to you and your business while also understanding that it doesn’t come easy. If you want to see a boost in sales leads, learning about new strategies and tips from professionals both in and outside of the digital marketing realm is key.
Need help with generating more sales leads for your business? The marketing experts at Fisher Green Creative can lend a hand. Contact us today to learn more about how we can help.
Annika is a content writing intern and journalism student at The Walter Cronkite School of Journalism and Mass Communication. As she approaches the last year of her undergraduate work, Annika begins her journey in the mass media industry, creating written content for businesses wanting to improve their online presence. You can find her spending quality time with her family, friends, and dog in her free time.
