According to Semrush, a small business can have anywhere from 250 to 1,500 employed workers. Are you looking to increase sales for your small business and continue growing? One great way to do that is through search engine optimization (SEO), which is the process of improving the visibility and ranking of your website on search engines like Google, Bing, and Yahoo. If you’ve never implemented SEO, it may sound overwhelming. However, with the services of a digital marketing company, you can improve your website’s ranking. Here are the basics of SEO that you should know.
SEO Starts with Keywords
The first step in SEO is to research keywords that are relevant to your business. These are the words and phrases that people use when searching for products or services like yours. Once you have a list of keywords, you can use them to optimize your website and improve its ranking on search engines. There is a wide range of online tools that will show you the search volume and competition for different keywords, which will help you identify the best ones to target. Once you have identified the keywords, you should use them throughout your website, including in your website’s title tags, meta descriptions, and content. You don’t have to worry about doing this yourself. With the help of a digital marketing agency, you can focus on what you do best and let them handle the rest.
Build Quality Backlinks
Backlinks are links from other websites that point to your website. Search engines see these links as “votes” for your website. The more links you have from reputable websites, the higher your website will rank on search engines. To build quality backlinks, you should focus on creating valuable and informative content that other websites will want to link to. Luckily, a digital marketing agency can tackle that for you. For example, they will create blogs and take over link building.
Optimize Your Website for Mobile
More and more people are using their smartphones to browse the internet and make online purchases. That’s why it’s crucial that your website is optimized for mobile. To optimize your website for mobile, you should make sure that your website is responsive, which means that it automatically adjusts to the size of the screen it’s being viewed on. You should also make sure that your website loads quickly on mobile devices, as this can affect your search engine rankings. An agency has specialists that will be able to handle getting your site optimized for mobile viewers.
Ready to improve your business’s rankings on search engines? Contact us today to learn how the marketing experts at Fisher Green Creative can help. We can analyze your website, recommend steps to improve your rankings and visibility, and create a custom SEO strategy that works best for your business!
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.