Small businesses may have a more limited marketing budget than their larger competitors. Creating a cost-effective marketing campaign is even more important in ensuring the maximum reach to a variety of customers. The key to marketing success is crafting a marketing plan with a detailed description of your strategy. The following tips can help you get started marketing your small business:
- Determine your buyer persona. A buyer persona is a detailed profile of a fictitious person who represents your target audience. Make sure to include their motivations, values, career and other important characteristics you want to target. Download this customizable buyer persona.
- Pick a few marketing channels. Different marketing channels include social media, blogging, videos and other promotional materials for your brand. Selecting a few channels to focus on will help consolidate your marketing efforts.To get started, download this marketing plan template and fill out your desired marketing channels.
- Write an elevator pitch. An elevator pitch is a brief summary of your background, experience and talents. Writing an elevator pitch will help you figure out what your value add as a company is and how to make that part of your marketing vision.
Top Tips for Small Business Marketing
Below we’ve listed some of the top quick tips for small business marketing. We hope they will give you some quick starting points for marketing your business.
Implement Email Marketing
Email marketing is an extremely important part of small business marketing. It might even be the only thing that keeps you in your customer’s mind after a purchase or experience with your brand. By the way, for every dollar spent on email marketing, the average return on investment is $42.
Try Your Hand At Blogging
Blogging is one of the most popular forms of content marketing. It gives you the opportunity to provide information and resources to customers to create positive associations with your brand. In fact, 86% of content marketers use blogging as a part of their overall marketing strategy.
Engage Customers Through Social Media
Social media is an excellent tool to maintain relationships with your existing customers and even seek out new ones. Whether you encourage them to write reviews online or simply hop on a trending hashtag, social media engagement is an affordable way to market your business.
Small business marketing is like marketing any business: with the right strategies and preparation, marketing can grow and scale your business. Be sure to check out this informative infographic detailing the best small business marketing tips for 2021.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.