Illustration of Pay Per Click PPC

The State of PPC (Pay Per Click) Ads in 2020

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Although they’ve been around for more than two decades by now, pay-per-click (PPC) ads are still one of the most effective marketing tools out there.  Here are a couple of the most informative PPC statistics to help you improve your marketing strategy. 

What is PPC?

It is a digital advertising model that stands for pay-per-click in which advertisers are charged a certain amount every time the ad is clicked.  Everything else you need to about the state of PPC in 2020 can be found below.

PPC Stats and Marketing Trends for 2020

Conclusion

Are you one of the 62% of marketing clients who will have significantly bigger budgets in the next 12 months?  It might be worth giving this some serious thought since PPC visitors are 50% more likely to make a purchase than organic visitors.  You can affordably and effectively add PPC strategies to your marketing and make a huge impact on your bottom line.  Contact us to learn more.  

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