Although they’ve been around for more than two decades by now, pay-per-click (PPC) ads are still one of the most effective marketing tools out there. Here are a couple of the most informative PPC statistics to help you improve your marketing strategy.
What is PPC?
It is a digital advertising model that stands for pay-per-click in which advertisers are charged a certain amount every time the ad is clicked. Everything else you need to about the state of PPC in 2020 can be found below.
Are you one of the 62% of marketing clients who will have significantly bigger budgets in the next 12 months? It might be worth giving this some serious thought since PPC visitors are 50% more likely to make a purchase than organic visitors. You can affordably and effectively add PPC strategies to your marketing and make a huge impact on your bottom line. Contact us to learn more.