In the final part of our three-part series on lead generation, let’s delve deeper into the key elements that make up the lead generation ecosystem. As businesses strive to succeed in the ever-expanding digital marketplace, it’s crucial to understand how these building blocks connect with one another to maximize sales lead generation.
The Role of Display Ads in Lead Generation
Knowing where and when to place an advertisement can be overwhelming with the sheer number of options available. An effective method for overcoming this challenge is through display advertising. What are display ads? Also known as programmatic ads, web ads, or online ads, this type of online graphic advertisement can be a video, banner, interstitial, or rich media ad that’s been designed to attract a company’s audience on a third-party website to take a specific action.
Companies stand to gain many benefits through display ads. On top of enhancing the placement of ads for the audience, this approach helps diversify marketing strategies by providing an assortment of platforms for communicating with potential customers. What’s more, it gives businesses the ability to have ads appear in new areas, reach more demographics, and use geotargeting. These ads are often interactive, which facilitates deeper engagement between users and a brand.
If display ads sound like a great route for expanding your brand’s reach, there are a few things to keep in mind. First, setting a clear goal is crucial when starting a display ad campaign. Next, focus on your target demographic when creating an ad with specific keywords. The message should also have a topic that elicits urgency through simple yet effective content.
Last, every online ad should lay out the next step for the user through a clear CTA. When put together, these elements help the user gain a stronger understanding and make them more likely to follow through with the action.
To reach new potential customers and generate more business opportunities, it’s crucial to adopt a well-rounded marketing approach that incorporates display ads and other lead-generating methods. Continuously tracking progress and making minor tweaks can drive superior outcomes and keep you ahead of the competition.
Aaron Wittersheim is Chief Operating Officer at Straight North, a Chicago SEO and web design company. He has helped startups, middle-market firms, and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, and internal project management.