Are Keywords Still Important for SEO in 2022?

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Businesses must be found online easily by their customers and target markets. Investing in strategic SEO practices is wise since keywords and phrases connect the person doing the search and the search engine itself.

Keywords continue to be an important part of search engine optimization. It is critical to invest in research and applications in 2022. This blog post will cover how to take practical steps to ensure we use them to their fullest potential. 

What are keywords?

First, let’s start by defining what keywords are. SEO keywords are single words or short phrases representing the search queries consumers type into search engines when looking for answers. As a business owner, it is essential to research and select keywords to use in your content creation that consumers are using. 

Keywords aren’t the only element Google and other search engines use to rank your pages, but they are critical components. These words communicate to the search engine what a webpage is about so it better matches the original search query. Websites have a better chance of appearing in search results when keywords are relevant, and topics align with what a consumer is looking for.

Importance of Keywords in 2022

Keywords are vital to your content marketing because they give you the ability to improve both the user experience and organic search engine rankings of your website or blog. 

They include details about a business, such as products, services, benefits, and education. Without having the “right” keywords and content intentionally implemented, search engines can’t serve up content that isn’t there. As a result, users won’t be able to find and utilize information or take action. 

Inspirational quote with succulent background:  “First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”
— Simon Ensor

The Dos & Don’ts

It’s important to note some things you should and shouldn’t do with keywords. For example, please don’t use them to trick or mislead your readers. Focus on staying within Google’s Webmaster Guidelines, and you’ll have a greater chance of succeeding in this area. 

Use keywords naturally in your content. Always use them to match and accurately describe the content of the page. You want these words to flow within your content for human readers instead of the search algorithms.   

Keyword research should be an ongoing practice within any SEO strategy. Searches and trends frequently change and tweak their platforms. It’s essential to stay current to continue meeting your customers’ search needs and maintain or improve your ranking.

Conclusion

It’s safe to say that keywords and phrases are critical to an SEO content marketing strategy for 2022. They can be highly effective when properly applied to website and blog content. If you’re unsure where to start, get in touch. We’d be happy to help!

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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