Are Keywords Still Important for SEO in 2022?

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It’s critical for any business to be found online easily by their customers and target markets. To make that happen, it’s wise to invest in strategic SEO practices, starting with keywords and phrases. The importance of keywords and phrases cannot be overstated. They are the connection between the person doing the search and the search engine itself.

In a nutshell, keywords continue to be a vital part of search engine optimization even in 2022. It is truly necessary to invest in keyword research and applications in 2022. It makes sense to confirm this since time is valuable and we want to ensure we’re using it wisely. 

What are keywords?

First, let’s start with understanding what keywords are exactly. SEO keywords are single words or short phrases that represent the search queries consumers and people are using when typing in search engines for answers. As a business owner, it is important to research and select keywords to use in your content creation that are actually being used by consumers. 

Websites will have a better chance of showing up in search results when keywords are relevant and topics align with what the audience is looking for when searching. Keywords essentially communicate to the search engine what the webpage is all about so that it better matches the original search query. While keywords aren’t the only element Google and other search engines use to rank your pages, they are one of the most critical components.

Importance of Keywords in 2022

Keywords are vital to your content marketing because they give you the ability to improve both the user experience and organic search engine rankings of your website or blog. 

Keywords essentially connect a user with what they may be searching for online.  They serve up details about a business, such as products, services, benefits, and education.  Without having the “right” keywords and content intentionally implemented, search engines can’t serve up content that isn’t there. As a result, users won’t be able to find and utilize that information or take any action. 

Inspirational quote with succulent background:  “First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”
— Simon Ensor

The Dos & Don’ts

It’s important to note some things you should and shouldn’t do with keywords. For example, don’t use keywords to trick or mislead your readers. Focus on staying within Google’s Webmaster Guidelines and you’ll have a greater chance of succeeding in this area. 

Always use keywords that match and accurately describe the content of the page. And, avoid using keywords in your content that don’t fit naturally. You want your keywords to flow within your content and focus on the human reader instead of the search algorithm.   

Keyword research should be an ongoing practice within any SEO strategy. Searches and trends change frequently, not to mention how search engines tweak their platforms.  It’s important to stay up to date in order to continue to meet the search needs of your customers and to maintain or improve your ranking.

Conclusion

It’s safe to say that keywords and phrases are still a critical part of an SEO content marketing strategy for 2022.  Keywords and key phrases can be highly effective when properly applied and it’s important to prioritize researching and applying to website and blog content.  If you’re unsure where to start, get in touch.  We’d be happy to help!

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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