The Importance of an eCommerce Blog Strategy in Today’s Market

Reading Time: 3 minutes

eCommerce content advertising has grown and changed dramatically over the years. In today’s market, having a blog strategy will assist your online enterprise in reaching your sales goals as consumers move towards digital shopping more and more. As consumers move online, so do your competitors, and an eCommerce blog strategy will help you stand out above the rest.

A blog is a part of an internet site that includes content about a particular topic. Usually, it takes on a tone that reflects the brand identity and mission of the company with the goals of reaching more people, engaging followers, and encouraging conversion. Blogs can share opinions, thoughts, passions, or glimpses into a company. They can also educate (tutorials on distinctive subjects) or promote services or products.

A blog will significantly impact brand awareness and SEO (search engine optimization). According to TechClient, having a blog will increase your ranking in search engines like Google and Yahoo by 434%. Also, according to HubSpot, having a blog as a part of your eCommerce marketing strategy may generate 67% more leads than companies that are not blogging.

The Importance of eCommerce blogs

Target Your Audience

Having a blog will assist in targeting your audience. By making your content valuable, appealing, and clickable, you’ll bring in customers who relate to your brand. 

Enhance Search Engine Optimization (SEO)

An active, relevant, and regular blog will set up internet site authority. This will enhance your company’s chances of ranking better in search engine results

On-page search engine marketing includes using critical phrases for your blog posts. It is essential to conduct keyword studies and ensure you are using the proper keywords for each post, but the good news is that each blog post gives your site a chance to rank in online search results.


Having a blog means you also have a better chance of others linking to your site. These backlinks to your site are looked upon highly by search engines and therefore improve your ranking.  

With a blog, you also have the opportunity to link to other websites. You’ll also improve your SEO performance by choosing sites with higher domain rankings.

Link with Customers

To connect to your customers, strive to make your blog personal, realistic, and relatable. Be sure to leave comments so that your customers can start a conversation, but don’t forget to reply to feedback. 

Repurpose on Social Media 

Social media helps you develop a community, interact with clients, and share content. However, it’s often challenging to curate content. By blogging, you’ll have yet another source of material to share on your channels. Repurposing your blog on social media also boosts traffic to your website and therefore improves the chances of a sale. 

We recommend including social buttons on your blog posts to further boost the social media platform’s effect.

Lead Generation

Finally, one of the most worthwhile advantages of a strong eCommerce blog strategy is the ongoing opportunity to turn your visitors into leads. Blogs are lead magnets and allow you to hook your potential customer with either a first sale, another sale, or an upsell. Qualified leads may be attracted to your site based on the content material you share, authority, and trustworthiness. 


To sum up, if you want to boost your company’s image, increase sales, and grow your business, you need a blog as part of your eCommerce marketing strategy. Contact us today to learn more.

FGC Guest Author Blog Image

Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses to help them achieve higher sales and conversions via advice and actionable plans that work.

Leave a Comment