The world of digital marketing is growing rapidly. Every business needs a better way to highlight its brand and attract potential customers. One of the best ways to stand out and build strong bonds with your customers is to run a more humanized marketing campaign.
Conversational marketing is an important customer-centered marketing strategy that can support customer engagement, improve customer experience, build customer trust and increase business revenue. Simply put, you get to know your product, strengthen its characteristics, create a persona, and start building a human conversation on social media through conversational marketing.
Conversational marketing is predicted to be the best marketing strategy in the future and every business owner should be familiar with how it works. In this article, we provide you with the five best ways how to humanize your brand through conversational marketing:
1. Start Talking
Humanizing your brand with conversational marketing should certainly be conversational and use genuine language to win customers’ trust. It is a great way to make your customers feel comfortable communicating with your brand. Try to give a response to your customers as you would to a friend but politely and professionally.
2. Show your brand personality
Brand personality gives meaning to your brand and humanizes it more. It gives your brand a characteristic that only your brand has, such as a logo, brand name, color, visuals, etc., which can appeal to a wider audience. This way, people can have a better understanding of your business and help consumers stay loyal to your brand.
Brand personality can also help you determine the type of video marketing you will use, such as motion graphics, explainer videos, whiteboards, product demo videos, etc. For example, when you are going to do a marketing campaign through video marketing, you can enter the characteristics of your brand into it. That way, your brand can be easily recognized by the wider community.
3. Leverage the soft-sell
One of the best reasons conversational marketing has become a trend in the business world is the power of soft-selling techniques. Soft selling is a technique that encourages customers to buy products without appearing pushy. Usually, this sales technique is done by storytelling or building a narrative that is relevant to consumers. You can also build a narrative towards creating your business product or service as a solution to their problems. It is an excellent way to drive more sales.
4. Take part in the discussion
Taking part in a discussion can be a powerful way in gaining customers’ trust. The reason is that they feel cared for and heard by your company. It’s no secret that providing full service to customers will give them a good impression of your company. Hence, when your audience comes to you to ask questions or submit complaints, immediately provide a quick response and solution for them.
You can also talk to people just to interact with them through several ways like customer feedback, FAQ, sharing stories, etc. These small actions can go a long way in building relationships on social media. Take advantage of platforms for discussion such as Quora, Facebook group community, etc. You can join these discussion platforms to spread your brand and engage with your potential customers.
5. Time your interactions wisely
Conversational marketing should probably be more personal, person-to-person. However, workers may not have 24/7 time to service the various customers who will contact your company around the clock. The workers will more likely be overwhelmed.
Chatbots also have an important role in providing automated responses to customers who contact your company outside of working hours. This can enhance a good experience for them. So, ensure you manage chatbots at the right time and place so they won’t annoy your customers. There are several potential pages that you can consider placing your chatbot on, such as the homepage, FAQ page, landing page, social media platforms like YouTube channel, Instagram, Facebook, etc.
In general, brands that are more communicative find it easier to forge deeper relationships with their audiences. Humanizing your digital marketing efforts allows you to build a wider space for your customers to communicate your brand values. Therefore, applying the best conversational marketing practices in humanizing your brand is a great way to get customers to understand your brand in a new light that helps you get the response you are looking for.
Need a hand with humanizing your brand? Contact us today to learn how the marketing experts at Fisher Green Creative can help.
Andre Orentoro is the founder of Breadnbeyond. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos. He’s worked with companies from more than 28 countries around the world, from the United States and Australia to Japan and Spain. Andre and his team produce awesome explainer videos and infographics that enhance internet visibility and marketing power.