Discovering different approaches to qualified small business leads enables you to stay ahead of the competition. Many startups use social media to nurture leads into sales and prospects. If your small business struggles to get enough clients, below is a list of suggestions for attracting leads via digital marketing.
Identify the Target Customers
Understand the wants of your clients by establishing a campaign tailored to their needs. The content you produce for lead generation must be in-depth and relevant to the target customers to provide effective leads and grow your small business. Employ various digital marketing services, including YouTube, to create connections with clients. Video marketing provides prospective customers with informative videos that outline your products or services.
Use Direct Mail Marketing
Direct mail campaigns are effective for new small businesses and startups. When generating leads, be selective with your marketing efforts. Direct mail provides tangible and cost-effective solutions to secure customers. It allows you to target those who are harder to reach on social media. People check their mailboxes daily, which helps you establish a solid first impression with the help of a well-crafted postcard that stands out.
Optimize Your Website and Use CTAs to Generate More Leads
The days of brick-and-mortar stores are long gone, and businesses are now focusing on establishing efficient websites. Engage prospective clients by allowing them to take action, such as calling or emailing you. Decide the step you want potential customers to take and why they should. If you want clients to visit your store, generate a call to action to drive them to your Contact Us or Current Location page. You can also create CTAs that direct customers to a page to purchase products online.
Produce and Publish High-Quality Content
Invest in high-quality website content to improve your SEO. Regularly create blog posts detailing the who, why, what, and how of your company to enjoy the benefits of excellent search engine rankings. According to SmallBizGenius, leads generated from SEO pay up to eight times more than traditional campaigns. Ensure your digital marketing services content is localized to improve lead generation opportunities.
Lead generation strategy helps small businesses to provide information to potential customers regarding the services or products offered. Need help establishing an effective digital marketing services strategy to increase your customer base? The marketing experts at Fisher Green Creative can lend a hand. Contact us today to learn more.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.