How to Structure Your Website’s Architecture for SEO

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Creating an SEO-friendly website architecture is like setting the stage for a successful online performance. This blueprint ensures your site is easy to explore and ranks well on search engines.

In this article, we’ll walk you through the essential steps for structuring your website to boost SEO. Whether starting from scratch or giving your current website a facelift, these tips will guide you toward an improved online presence. Ready to get started?

#1. Create a Basic Website Layout 

Website architecture is the blueprint for a website’s organization and structure. Within the architecture, you must figure out how to arrange your site’s content, pages, and features. 

The aim is to make your website easy to use with helpful information and something that search engines love. A good starting point is incorporating common pages into your navigation, such as:

  • About page
  • Blog
  • Contact page
  • Sections for products and services

You can visualize your site’s architecture once you’ve established these fundamental pages. Here’s an example of website architecture. 

Image via Ahrefs

#2. Determine the Hierarchy of Your Site’s Main Pages

In this step, you can identify the star players on your website. You can think of your website as a folder; within that folder, there are main sections and subsections.

Your task is determining which pages deserve the top billing in your site’s menu. These pages are pivotal to your website’s purpose and should be easily accessible. 

For example, if you’re running a website for a SaaS product, your homepage might showcase an engaging video, key product features, and glowing customer testimonials.

Under the product menu, you can provide more detailed information about your various products, offering a comprehensive guide for visitors to explore. It’s all about making sure your most important content is front and center for your audience to discover.

#3. Perform Keyword Analysis

The right keywords are the cornerstone of an effective SEO game. Conducting keyword research will be more effective using keyword generators like Ahrefs, Semrush, or Google Analytics. These tools can help you find long-tailed keywords with fewer competitors.

When conducting keyword research, you delve into the queries and phrases people use to find information or products related to your website. This insight helps you tailor your content to match what your audience is searching for. Consider some tips below:

  • Brainstorm main keywords (broad terms related to your niche)
  • Focus on long-tail keywords 
  • Optimize location-based keywords
  • Avoid keyword stuffing in your content

By discovering these keywords, you can make your website more visible to search engines and connect with the right audience. The aim is to produce content that resonates with your audience and helps your website rank higher in search results.

#4. Design Your Site’s Menus for Navigation

When you design your site’s menus, think of it as creating a roadmap for your visitors. You want to make sure your menus are easy to understand and use. The goal is to help visitors quickly find what they’re looking for. 

To begin with, you can group related pages in menus, creating a logical path for visitors to follow. Prioritize essential pages, often called the “core” or “top-level” pages, which include the homepage, about page, services, products, and contact page.

Group related pages together in your menus. For example, under a “Product” menu, you can include sub-pages detailing different product categories, such as women’s and men’s clothing. Also, use clear menu labels so visitors can expect to find when they click. 

#5. Incorporate Category Pages

Category pages act like the organizers in a library. They group related content, making it easier for visitors to find what they want. Think of them as the sections in a bookstore where books are grouped by genre or topic. 

For example, if you have an e-commerce website selling electronics, you might create category pages for “Smartphones,” “Laptops,” and “Accessories.” These pages provide a structured way to organize and display your products or content, making navigation more intuitive.

#6. Use Keyword-Friendly URL Structure

A keyword-friendly URL structure is like having a well-labeled address for your web pages. It helps visitors and search engines explore and understand what your page is about.

When you create URLs for your pages, include relevant keywords that describe the content. For example, if you have a blog post about “voice over apps,” the URL should ideally be “” 

Avoid using unrelated characters, numbers, or cryptic codes in your URLs. Instead, keep them clean and straightforward, making them easy to remember and share. A user-friendly URL is good for SEO and the overall user experience, as it encourages trust and click-throughs.

#7. Use Internal Linking Effectively

Internal linking is similar to connecting the dots in your website. It’s all about strategically placing links within your content to guide visitors to other relevant pages on your site. By doing this, you create interconnected content on your site so users can easily explore related topics. 

This strategy also helps search engines identify your site’s structure and the importance of different pages. Effective internal linking can keep visitors engaged and boost your SEO throughout your pages, improving their search engine rankings.

Many SEO experts implement a pillar page and clusters to build effective internal linking. In a nutshell, you have to create a pillar page that covers a broader idea. Meanwhile, clusters are pages with more specific keywords still under the topic of the pillar page.


Developing an effective website structure is very crucial for small businesses. This is a starting point for building a strong online presence, as your website is your 24/7 online store. Ensure it caters to the audience’s needs while representing your brand image.

The above are essential tips when creating website architecture. Creating a robust plan to maintain efficiency along the way is necessary. You must provide valuable content for audiences, including images, videos, and blog posts.

However, as the digital world advances, you must fine-tune your site continuously. Monitor and analyze your site performance to notice errors and content gaps. You can also immediately fix and adjust your website according to data from your analyzing tool.

Need a hand with all things websites? Contact us today to learn how the experts at Fisher Green Creative can help grow your small business.

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Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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