There’s nothing more frustrating than spending hours writing a blog post that no one reads. To get the most out of your blogging efforts, you need to make sure your topics are interesting to your readers.
So, what’s the best way to choose blog topics that will hit home with your target audience? In this article, we will discuss some tips for picking topics that will keep your readers engaged.
Know Your Target Audience:
The first step in choosing blog topics that your readers will love is to know who your target audience is. What are their interests?
What pain points are they struggling with? When you understand what your audience is looking for, you can provide content that meets their needs. To develop a complete profile of your average person, consider creating a buyer persona.
Your buyer persona should include:
Demographic information (age, location, gender, occupation)
Interests and hobbies
Values and beliefs
Biggest challenges/pain points
Once you understand who your target audience is, it will be much easier to pick topics that they will actually want to read.
Focus on Search Intent When Performing Keyword Research:
When doing keyword research for your blog posts, it is essential to focus on search intent. What is the user looking to accomplish when they type in this keyword?
Are they looking to learn something? Are they looking for a specific product or service? Understanding the searcher’s intent will help you choose topics that will be helpful to them.
For example, when someone searches “how to start a blog,” they are likely looking for information on that topic. On the other hand, if someone searches for “best hosting for WordPress,” they are probably looking to purchase hosting services.
Both of these keywords could be used to write interesting blog posts, but they would have different focuses. Make sure you are clear on the intent behind the keyword before you start writing.
Learn More About Google’s Search Algorithms:
Google is constantly changing its search algorithms. In order to make sure your blog posts are being seen by your target audience, it is important to stay up-to-date on the latest changes.
One of the best ways to do this is to sign up for Google’s Webmaster Central Blog. This blog will provide you with information on all of the latest algorithm changes and how they will affect your website.
By keeping up with the latest changes, you can make sure you are always using the best practices for SEO. This will help you attract more readers to your blog posts.
Pick Blog Topics That Have Weak SERP Results:
Search Engine Results Pages, known as SERP, are the response to a person’s search query. When you are looking for blog topics to write about, it can be helpful to choose topics that will have a weak SERP.
What does this mean? It means that there is not a lot of competition for these keywords. This can be beneficial because it is easier to rank high for these keywords.
As a result, your blog post is more likely to be seen by people who are actually interested in what you have to say. You can use a tool like Ahrefs or Moz to find these keywords.
Focus on Delivering Unique and Fresh Content:
One of the best ways to make sure your readers keep coming back for more is to focus on delivering unique and fresh content.
No one wants to read the same old thing over and over again. If you can provide new perspectives and insights, your readers will be more likely to stick around.
To make sure your content is always fresh, try to mix up your formats. In addition to traditional blog posts, you could also try creating infographics, videos, or podcasts.
By providing a variety of content types, you can keep your readers engaged and coming back for more.
Strive to Create Ultimate Guides and Lists:
Ultimate guides and lists are two of the most popular content types on the internet.
People love this type of content because it is comprehensive and easy to digest. It is also a great way to build authority in your industry.
To write an ultimate guide, start by choosing a broad topic. Then, narrow it down and focus on specific subtopics. Make sure to include a lot of detail and helpful information.
You can also try creating listicles. These are articles that are formatted as lists. They are usually easy to read and provide valuable information in an easily digestible format.
Steal Ideas from Successful Competitors:
A famous person once said, “Good artists copy. Great artists steal.”
Take a look at the blogs in your industry and see what kinds of content they are creating. If you see a topic doing well, try to create a similar piece of content for your own blog.
Of course, you don’t want to copy their exact content. Instead, try to put your own spin on it. This will help you attract readers who are already interested in the topic.
Use BuzzSumo and Other Content Tools for Inspiration:
If you have trouble coming up with ideas for your blog, several tools can help.
BuzzSumo is an excellent tool for finding popular content. Just enter a keyword or topic, and it will show you the most popular articles on that subject.
You can also use Google Trends to see what people are searching for. This can be helpful in identifying new trends in your industry. Both of these tools can provide you with inspiration for new blog posts.
Consider Using Google Trends to Guide Your Topic Selection:
Google Trends is a great way to see what people are searching for.
You can use this data to guide your topic selection. If you see a trend gaining popularity, you could write a blog post about it.
This is a great way to attract readers interested in the latest trends. In addition, you can use other data sources, such as social media to guide your topic selection.
Ready to Improve Your SEO Campaign?
Effective content strategy is vital for any SEO campaign. Following these tips will help you choose compelling blog topics that will keep your target audience on your website long enough to convert.
If you’re interested in working with us to improve your SEO campaign, contact us today to learn more about how we can help.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.