You need to have a content strategy and produce content, but how do you find the time to do it? As a small business owner, core business activities can take up so much time that you can feel like you don’t have any left for marketing.
Setting aside time for content development isn’t always easy when you’re busy. However, this shouldn’t stop you from implementing a content strategy. You can find the time, you just need to know the right tricks to make it possible.
We’ve put together a few practical tips that you can use if you want to carve out time for content development. Keep your content strategy alive with the following methods.
Set Out a Plan to Follow
Having a plan for your content development is one of the best things you can do. Without a plan, you won’t have much direction and not know where to start. Once you have a good plan in place, define what needs to be done so you can dedicate time to your content strategy.
Creating a content plan can involve setting up an editorial calendar or a content schedule. This will give you clear deadlines for content to be ready, how you will use that content, and help when assigning different tasks to other people.
Delegate and Outsource
Delegating and outsourcing tasks can save you time and help you be consistent with your content development. You might delegate some of your more tedious admin tasks to someone else to have more time to work on content marketing. You can also outsource some of your content creation or strategy to lighten your load.
Whether you decide to delegate tasks to staff or outsource to another company or freelancer, it can help to have a style guide to ensure that everything will be done to your standards.
Get the Right Tools
The right tools can make all the difference when you’re short on time. For example, using a scheduling tool can allow you to set dates and times for getting things done. It can help you schedule social media posts or create a blog schedule. You might also benefit from a project management tool to help your team manage the creation and distribution of content.
There are tools to make content creation easier. You don’t always have to have excellent content skills to create great materials. Tools like Canva can help you make graphics quickly without expert skills.
Do a Little Each Day
You don’t have to spend hours each day developing content. Even if you can only spare a few minutes, you can still get some important job done by doing a small amount each day. If you only have 10 or 15 minutes, you can outline some blog post ideas or schedule a few essential tasks. If you can, try to pick a day during the week where you can spare just a couple of hours to work on content or do similar tasks together.
Content development can still fit into your schedule, even if you’re busy. By carving out some time for your content strategy, you can ensure that you aren’t neglecting your content marketing.
In our next post, we’ll discuss how to create a style guide for your content for quick, easy reference. It will keep you from reinventing the wheel every time you go to create content.
Need help developing content? The marketing experts at Fisher Green Creative can lend a hand. Contact us today to learn more about how we can help.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.