According to Oberlo, an estimated 86% of all marketers advertise on Facebook. However, the reach of social media marketing extends far beyond this one platform. If you’re a small business owner and want to ensure that your company is successful now and in the future, it’s important to use social media to your advantage. Keep reading to learn more about the ways social media marketing can help your business.
Connect With Your Desired Audience
Social media marketing is a great way to connect with your target demographic. Because it’s possible to pinpoint your market and address it directly, you’ll enjoy better results. Reaching your audience on your desired social media platforms is a cost-effective way to get results. When you tailor your outreach, you’ll attract more visitors to your website and increase your conversions and sales. Traditional marketing has its place, but it’s important to include some form of digital marketing in your overall outreach strategy.
Grow Your Customer Base
Another way that a robust social media strategy will grow and change your business is by increasing your customer base. When you use social media platforms in a strategic way, you’ll gain exposure to users who are likely to need or want your product or service. This means that the people your advertising is reaching are more likely to become customers. One of the greatest assets of digital marketing is that it allows you to reach the people who are already looking for a company like yours. This makes converting a web visitor into an active buyer a lot easier.
Attract and Retain More Customers
After reaching the people most interested in your service or product, you’ll want to retain them as customers. Digital marketing metrics offer real-time data that shows you what’s working and what needs to be tweaked. Instead of waiting weeks after a traditional marketing campaign to know the results, you’ll have insight into the success of your digital campaign right away. Smart companies use this data to analyze and change current programs to ensure better results in the future. This is especially true when it comes to customer retention, a key metric used to measure success and growth.
Ready to learn more about the different ways that social media marketing can help transform your business? Contact Fisher Green Creative today to inquire about our services and how they can help your business thrive.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.