All of your hard work on your SEO will generally take a while to gain traction. It can take several months to start seeing results, so you don’t want to make any changes to your words too soon.
However, at the same time, it’s also essential to stay up to date with SEO trends. This presents a puzzle, as you sometimes need to update your keywords. Revisiting your keyword strategy is something that you need to time carefully if you want to check up on how your current words are performing and identify any that might need to be updated.
How Often Should To Revisit Your Strategy?
There’s no hard and fast rule for when you should re-examine the keywords you’re using. However, many experts say that doing it every quarter is the best idea. Additionally, if you’re planning on any campaigns or promotions in the future, you should start to think about your keywords about 3 to 6 months in advance.
This doesn’t mean that you should change all of the keywords on your site every few months. However, it allows you to identify new search trends and keywords that could be useful. You might use what you find to change your existing keywords, create new pages, or publish new content such as blog posts. It also means you can check how your current words are performing for you and whether there are better choices to improve your site’s performance.
Staying Up to Date
To keep your keyword strategy up to date, you need to continue your research. Finding the right words every few months will help you keep them fresh and ensure you have the latest information. It’s essential to stay up to date because people’s interests and intents change, and their search habits change.
You can use a range of tools to find the latest keywords. Some research tools are free, although they usually provide a more basic function to help you identify keywords. Free tools include AnswerThePublic, Google tools such as the Keyword Planner and Google Trends, Keyword Surfer, and QuestionDB. Paid tools can give you more detail, such as keyword difficulty and more in-depth keyword ideas. Some of the most popular paid tools include Ahrefs and SEMRush.
As well as using research tools, there are a couple of places where you might look to find valuable words. Firstly, it can help to identify words that your competitors are using. This can tell you which to use and which to avoid. Your website will help to inform you about which words you’re currently getting traffic for and what you can target next. You can also head straight to a search engine for a simple way to look for keyword ideas. You’ll get suggestions for related searches when you enter a search term.
Primary and Secondary Keywords
When searching for new words, remember that you should have primary and secondary keywords on each page. Your primary keyword is the most important, which will feature in the most prominent places. Secondary keywords help support your primary keyword, adding more context to your content. You might have a list of words relevant to your brand, and you could pick one primary keyword and several related keywords to add to the page. If you’re selling flowers, your primary might be “Valentine’s bouquets,” while your secondary could be “romantic Valentine’s bouquets,” “Valentine’s bouquet ideas,” and “where to buy Valentine’s bouquets.”
Look Beyond Keywords
It’s important to consider that SEO isn’t just about keywords. While they do play an important role, other elements should also be considered. Good SEO requires you to publish optimized content, build a strong link profile, and perhaps improve your rankings for local searches by building a Google My Business page and maintaining business listings.
Search engine optimization involves a variety of factors that all need to be implemented carefully, monitored, and updated. At Fisher Green Creative, we can make it all easier for you with our range of SEO services. We can help with monthly SEO packages, link building, keyword research, copywriting for SEO, blog writing, and internet listings. Get a free custom SEO quote to find out more and start discussing your needs with our expert team.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.