How Facebook Marketing Can Grow Your Small Business

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Running a small business and competing against bigger companies requires a careful marketing approach. For example, advertising on social media can help you reach a broader customer base without spending a lot of money. Facebook remains a prevalent marketing platform for smaller businesses because it provides a unique range of advertising options that can benefit you.

Compete Better With Other Companies

The digital marketing world focuses heavily on sites like Facebook because they reach a higher audience. With billions of potential customers and an active advertising scene, you can’t afford to ignore it. For example, according to Oberlo, around 86% of all marketers put ads on Facebook. If you don’t put them up here yourself, you’re likely to miss out on a lot of potential customers.

Focus on a Market

While Facebook has billions of accounts, your business obviously won’t appeal to all of them. However, skilled marketers know how to pinpoint an accurate base for your advertisements, focusing on people most likely to work with you. That’s a huge benefit because it ensures you reach a broader audience base without diffusing your ads on customers who don’t need your services or products.

Spread Your Content on Social Media

Are you trying to market your blogs or other content successfully across multiple social media platforms? Facebook will work well for your small business because it not only has the largest customer base but the most effective marketing platform. You can spread things like your ads, sales, blogs, and other pages to your customers quickly and efficiently and ensure they find it, read it, enjoy it, and spread it to other people on Facebook.

Advertise Big Sales on Social Media

Lastly, you can connect with your customers using Facebook whenever you want to advertise big sales. For example, if you’re selling much of your merchandise at heavily discounted prices, use Facebook ads to focus on people who may want it. In this way, you can increase your chances of making good deals and connecting with even more customers.

In Conclusion

While other social media platforms may provide better outlets for markets like image and video advertising, Facebook provides the best overall platform for digital marketing. It’s a unique opportunity for your small business to compete with the biggest names in your industry and reach new customers.

Need a hand with social media? Contact us today to learn how the full-service digital marketing experts at Fisher Green Creative can help grow your small business.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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