When you’re a small business, time is of the essence. You want to make sure that you are using that time in the most effective way possible, and one way to do that is by creating an editorial calendar.
This document will help organize your content marketing strategy and ensure that all of your efforts are cohesive. In this article, we will discuss some tips for creating an effective editorial calendar.
Define Your Goals:
The first step in creating your editorial calendar is to define your goals. What are you hoping to achieve with your content?
Whether it’s increasing brand awareness or generating leads, you need to have a clear understanding of what you want to accomplish. This will help inform the rest of your decisions as you create your calendar.
Determine Your Frequency:
Once you know what your goals are, you can start thinking about how often you’ll need to publish content in order to achieve them. If you’re looking to increase brand awareness, for example, then you’ll likely want to publish more frequently than if you’re just trying to generate leads.
Of course, this also depends on other factors like how much time and resources you have. If you can only commit to publishing once a week, that’s perfectly fine. Just be sure to be realistic in your expectations.
Choose Your Channels:
The next step is to decide which channels you’ll use to publish your content. This will likely include your website, blog, and social media platforms like Twitter, Facebook, and LinkedIn.
You may also want to consider other channels like email newsletters or even podcasts. The important thing is to choose the channels that make the most sense for your business and your audience.
Assign Dates and Topics:
Once you have all of this information, you can start assigning dates and topics to each piece of content. Of course, this isn’t set in stone and things will inevitably come up that throw off your schedule.
But having a general idea of what you want to publish and when will help keep you on track. And if something does come up, you can always adjust your calendar accordingly.
Choose a Stylish Format:
Now that you have all of your content planned out, it’s time to choose a format. This is where you’ll really start to see your editorial calendar come together.
There are a number of different ways to format your calendar, so take some time to experiment and find the one that works best for you. And don’t forget to make it visually appealing. After all, this is a document that you’ll be referring to often, so you want it to be easy on the eyes.
Ready to Get Started?
Creating an editorial calendar may seem like a daunting task, but following these simple tips will help make the process much easier. By taking the time to plan out your content in advance, you can ensure that all of your efforts pay off.
Do you need help implementing an effective content and social media marketing strategy? If so, contact us today to learn more about how we can help.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.