As a small business owner, setting and reaching goals can be challenging, especially when you’re already halfway through the year. However, there are still plenty of opportunities to make progress and set your business up for success in the second half of the year. Here are some tips to help you get started.
Review Metric Goals and Identify Gaps
When reviewing your business’s performance metrics, comparing data from the past six months and from the same time last year is important. Small businesses can easily track finances using accounting software, create spreadsheets to monitor sales and social media traffic, or conduct customer surveys to gather feedback. Analyzing this information can help you set goals for the remainder of the year and make improvements to your business. Once you’ve identified gaps in your performance, compare them to your previous year’s goals to understand the factors that caused them. Setting realistic goals that align with your business’s mission and values is important to stay focused and motivated toward achieving your objectives.
Set Goals to Accomplish by the End of the Year
To set specific and measurable goals for your small business, it’s essential to first review your overall business goals. Based on this review, identify areas where you want to improve by the end of the year. For example, you may want to improve customer service or communication with clients. Once you have identified these areas, break them down into smaller, achievable milestones to help you stay on track. These milestones should be specific and measurable and should have a clear deadline attached to them. By setting goals in this way (and finding an accountability buddy), you can ensure that you are taking concrete steps toward achieving your overall business objectives.
Map Out Your Editorial Calendar
An editorial calendar is a tool that helps you plan and organize your content in advance. By mapping out your content strategy for the rest of the year and aligning it with your business goals, you can ensure that your content is relevant, engaging, and tailored to your audience’s needs. Consider including a mix of content types, such as behind-the-scenes content, customer testimonials, and helpful guides to teach others about a topic. This will keep your content fresh and varied and help you build a loyal and engaged audience over time.
Invest in Good Photography and Start Blogging
Good photography is essential for small businesses, especially those that sell products online, as it can make them stand out to potential customers. Utilize natural lighting and showcase your products in a visually appealing way that inspires customers to see themselves using your products. When customers can do that, they are more likely to make a purchase, which can boost sales and help your business grow.
Additionally, blogging is a powerful tool for businesses to showcase their expertise and build credibility in their industry. Through regular posts, businesses can provide valuable information and insights to their audience, which can help establish them as authorities in their field and improve their website’s search engine rankings, driving more traffic and increasing reach. Starting or reviving a blog now can help build momentum and establish a following.
Get Ready for the Holidays NOW
The holiday season is fast approaching, and it’s essential to start planning early. Make sure to prepare your inventory, marketing campaigns, and promotions ahead of time to take advantage of a time that’s perfect for attracting new customers and retaining existing ones. Three small business-friendly campaign ideas to try are offering holiday-themed discounts or promotions, hosting a social media contest or giveaway, or creating a gift guide for your products or services.
Paid advertising can also be a powerful tool for promoting your business during the holiday season. Setting aside a budget for paid ads now is important to ensure you have enough funds to run effective campaigns. By planning ahead and implementing these strategies, your small business can thrive during the holiday season.
In conclusion, as a small business owner, there is always time to set and achieve your goals. By reviewing your metrics, setting specific and measurable goals, mapping out your editorial calendar, investing in good photography and starting or reviving your blog, and preparing for the holidays sooner rather than later, you can set your business up for success in the second half of the year. Remember to stay focused, motivated, and aligned with your business’s mission and values to achieve your objectives and take your business to the next level.
Need help for a successful second half of the year? Contact us today to learn how the full-service digital marketing experts at Fisher Green Creative can help grow your small business.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.