Best FREE Keyword Research Tools

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Keyword research is an essential part of SEO. You can’t determine which words to target without good keyword research in a search engine optimization campaign. Unfortunately, many of the keyword tools used in marketing are part of expensive packages of tools, which are often not affordable for small businesses.

A more affordable option is to look for free keyword research tools that you can use for research without having to pay a penny. Some can be more basic than the paid-for options, but they’re still a useful starting point. Take a look at these free keyword tools to make your keyword research a little easier and a lot less expensive.



From keywords to long-tail phrases, you’ll get hundreds of suggestions from Ubersuggest. You’ll be able to see search volume, review competition, and even seasonal trends for each keyword. This free tool also generates a list of keywords based on what is working for your competitors and what people are typing into Google.


AnswerThePublic can give you some excellent insights into search data and just what it is people want to know. When you search for something on the site, it will tell you the questions that people are asking relating to that word or phrase. This is all shown visually, so it’s easy to digest and see what people are searching for most. You also get an alphabetized list of related words and phrases, which give you more useful information for your topic.

Keyword Generator

Ahrefs is a paid service, but they also offer a free Keyword Generator tool that’s easy to use and provides useful information. A search with this tool provides you with the top 100 keywords related to your search. You can put in up to ten keywords or phrases, giving you the keyword difficulty, volume, and other information. You can also look at search data from different sites, including Google, Bing, Amazon, and YouTube.

Google Tools

Google offers several different free tools that you can use for keyword research. You might already know the Keyword Planner you can find in the Google Ads tools. Other useful tools include Google Search Console and Google Trends. The Keyword Planner allows you to look at search volumes, while Google Search Console can provide data on the keywords you’re already searching for. Google Trends will show how keywords trend over time and what’s popular now.


If you’re looking for blog topic ideas, QuestionDB offers you a great option. It uses information from sites like Reddit and Quora, where people ask lots of questions and others flock to answer them. It helps you find the questions people are asking about certain topics, which is useful for blog titles and long-tail keywords. You can perform unlimited searches and download your results with the free version, with a maximum of 50 results per search.

Keyword Surfer

Keyword Surfer is a handy tool offered as a Chrome extension. It can give you monthly search volumes, keyword ideas, and content guidelines that are generated based on competitor content. You can also benefit from information such as the cost per click for each search term (for PPC ads) and the best-ranking pages for a search term.

Use these free keyword research tools to find the keyword data you need without paying for an expensive subscription. Still curious about SEO? The marketing experts at Fisher Green Creative can lend a hand. Contact us today to learn more about how we can help.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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