Best FREE Keyword Research Tools

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Keyword research is an essential part of SEO. Without good keyword research, you can’t determine which words to target in a search engine optimization campaign. Unfortunately, many of the keyword tools used in marketing are part of expensive packages of tools, which are often not affordable for small businesses. A more affordable option is to look for free keyword research tools that you can use for research without having to pay a penny. Some of them can be more basic than the paid-for options, but they’re still a useful starting point.

Take a look at these free keyword tools to make your keyword research a little easier and a lot less expensive.



From keywords to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest. You’ll be able to see search volume, review competition, and even seasonal trends for each keyword.  This free tool also generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google.


AnswerThePublic can give you some excellent insights into search data and just what it is people want to know. When you search for something on the site, it will tell you the questions that people are asking relating to that word or phrase. This is all shown visually, so it’s easy to digest and see what people are searching for most. You also get an alphabetized list of related words and phrases, which give you more useful information for your topic.

Keyword Generator

Ahrefs is a paid service but they also offer a free Keyword Generator tool that’s easy to use and provides useful information. A search with this tool provides you with the top 100 keywords related to your search. You can put in up to ten keywords or phrases and it will give you the keyword difficulty, volume, and other information. You can also look at search data from different sites, including Google, Bing, Amazon, and YouTube.

Google Tools

Google offers several different free tools that you can use for keyword research. You might already be aware of the Keyword Planner that you can find in the Google Ads tools. Other useful tools include Google Search Console and Google Trends. The Keyword Planner allows you to look at search volumes, while Google Search Console can give you data on the keywords that you’re already searching for. Google Trends will show you how keywords trend over time and what’s popular right now.


If you’re looking for blog topic ideas, QuestionDB offers you a great option. It helps you to find the questions people are asking about certain topics, which is useful for both blog titles and long-tail keywords. It uses information from sites like Reddit and Quora, where people ask lots of questions and others flock to answer them. You can perform unlimited searches and download your results with the free version, with a maximum of 50 results per search.

Keyword Surfer

Keyword Surfer is a handy tool offered as a Chrome extension. It can give you monthly search volumes and keyword ideas, as well as content guidelines that are generated based on competitor content. You can also benefit from information such as the cost per click for each search term (for PPC ads) and the best-ranking pages for a search term.

Use these free keyword research tools to find the keyword data that you need without having to pay for an expensive subscription.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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