Coincidences? Emojis? Some things are just meant to be. The way that Fisher Green Creative formed might just be all the proof you need to agree!
By now you may have heard how Kathy and I met. In a nutshell, I ran the social media marketing firm, Three Green Pages. Kathy’s company, Sunflower Web Design, was in full operation just a few towns over, but we hadn’t connected yet. Kathy learned about my services from a SCORE business seminar and decided to reach out. We held our first meeting in a coffee shop, we clicked, and the rest is history.
It wasn’t just about getting along nicely that sealed the deal, though…
Coffee vs. Chai
While Kathy prefers a chai tea and I’m more of a pumpkin spice latte fan (resorting to caramel when necessary), we have discovered that the number of similarities we share goes way beyond our preference for coffee shop meeting locations.
And location is exactly where our story begins. Kathy grew up in Kansas City and went to school in Kansas, just a few hours away from my childhood state of Kentucky. This makes us both basketball fans, of course, and we both agree the Wildcats are the best team. (Right?!) If you don’t believe me, check out our Facebook exchanges during March Madness.
We’re also both moms and found ourselves in the same balancing act of parenting while running our businesses. This was an instant connection, especially when we’re both dashing to collect kids after school each day and committed to providing top customer service for our clients.
Did I mention we were also both sociology majors, we both love photography, both have cats, we both used the same obscure accounting software, Sherlock is our favorite TV series and we both had the same business credit card (that we accidentally switched a few times during our coffee shop meetings)? We even discovered that her son’s teacher was my summer babysitter. Our list of coincidences kept growing as we got to know each other.
Emojis and the Universe
All of these coincidences led to some very entertaining conversations (stay tuned for the “Orange Moon” post), an amazing friendship, and an incredible business partnership. Personally, I feel immensely lucky that the signs were all there and that the universe somehow aligned to connect the two of us.
And, quite possibly the biggest sign of all? Our love of emojis when we email or text. (Yes, we use them. All. The. Time.)
According to Psychology Today, there are several reasons humans use emojis. The most common include lightening the mood with humor, softening a blow, finding a more comfortable way to express ourselves, or communicating when words fail.
The first reason is most applicable for us, but it’s different for everyone depending on your communication style. If it’s helpful, you may want to read up on this guide to using emojis. And, if you really want to stay up to speed on emojis, there is always the Emojipedia. I will neither confirm, nor deny, that I have spent time on this site.
Helpful tip: To insert an emoji when on your laptop (Apple), use Command+Control+Spacebar and the emoji world is yours to use outside of mobile.
Whether you believe our story to be more than just a series of coincidences or not, it’s still really exciting to think of all that’s to come from our partnership. Merging our services under one roof will not only provide more possibilities for our clients, but it will also be more convenient. By pooling our resources, we’ll be able to provide more – and better – services.
By the way, which emoji is your favorite? Comment below because we probably have something in common with you, too!
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.