Often times businesses make the mistake of assuming that if they launch a new website, the masses will come. In today’s digital space, that’s simply not how it works and businesses must intentionally and strategically drive traffic.
Of course, when the traffic does start flowing, you’ll want them to land on a home page you are proud to call yours. A new website should be developed with the commitment of an on-going and evolving process to help your audience find you. In other words, never launch a site and think the job is done.
Successful businesses recognize this need to develop and implement strategies to drive traffic to their site.
Here’s what they’re doing.
Committing to Social Media Marketing
Successful businesses drive traffic to their websites by engaging consistently and genuinely on social media. Find the channels that you can commit to and do them well. By posting solid content, making comments, being responsive, and being present, you’ll find that your customers will be interested in learning more. This inevitably leads to website visits, not to mention that social media makes it easy to quickly click on a post or profile to get to a website landing page of your choice. With each piece of content, you are literally driving them wherever you want them to go! (P.S. Video content is even better!)
Creating a Sense of Community
Every business provides a solution to a specific pain point or problem. This means that most of your customer base will have something in common. Bring them together by fostering a sense of community through your website. This might start with an on-line group or a special event By bringing together folks with something in common, you’ll build a community that will naturally gravitate to your site for answers and support. This approach also builds word of mouth referrals and brand loyalty.
Paying for Advertising
Paid advertising remains an excellent way to reach your target audience and drive traffic to your website. It also provides highly measurable results, which allow you to shift your strategy easily. According to WordStream, “each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.”
Consumers want up to the minute information and they want it now. Chances are they will go to Google and type in their question or problem. The helpful articles that come up are blogs. Blogging (like I’m doing here!) provides valuable information to your potential clients and search engines crawl your blogs to help answer the user’s query. The more you blog and the more relevant the topic to your audience base, the more likely it is to be served up.
Additionally, as you expand your blog “library” and make it SEO friendly, you’ll find that your audience will automatically come to your website for answers.
Are you worried about flooding your customers’ inboxes? Don’t want to be a pest?. Interestingly, if you’re doing email marketing right, these potential customers want you to reach out to them by email. They literally took the time and effort to submit their contact details. This is an audience segment practically begging for more! In other words, don’t delay. A thoughtful, strategic email campaign will drive traffic right to your site in no time.
Google and other search engines really like new and fresh content. Niel Patel explains how “your original content gradually becomes less and less “fresh,” which is one of the factors Google uses to determine the quality of your site.” Since being found on a search engine is going to drive traffic, updating your website frequently will help with that.
Mixing It Up
It might go without saying, but if what you’re doing isn’t working, you should try something new! In another post, we talked about how marketing is more of a marathon than a sprint. While you should definitely give yourself time to gain traction, there is also a point where you need to try new things. For example, you might love Instagram, but if your posts aren’t sending traffic to your website you’ll need to either change the kind of content your posting or try a whole new platform.
Investing in SEO Strategies
Last, but not least, SEO (Search Engine Optimization) is critical for driving traffic. In a nutshell, SEO is a process for helping your site rank higher in online search results. According to a study from Advanced Web Rankings, more than 67% of all clicks on SERPs (search engine results pages) go to the top five listings. With a strong, intentional, and consistent SEO strategy, it is possible to land one of those coveted spots. Fortunately for you, if you’re tackling all of the above tips and strategies, you’ll be well on your way!
We’re curious – how did you find our website and what tips do you have for driving traffic to your website? Comment below or reach out to us by email. We’re always here to chat or answer questions!
~Jenny Green, Co-Owner @ Fisher Green Creative, firstname.lastname@example.org