Debunking 5 Common SEO Myths

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If you’ve spent any amount of time in the digital landscape you know the importance of search engine optimization, but do you know the difference between SEO myths and facts? There is a lot of misinformation surrounding digital marketing and search engine optimizations. In order to get the most from your digital marketing efforts, you need to get the truth on these common optimization myths.

1. SEO Is a One-Time Investment

SEO is a type of marketing strategy just like any other marketing strategy. There have never been any types of marketing techniques that you only invest in once and then never think of it again. Marketing is a living breathing part of your business. You will revisit your strategies again and again. If for no other reason, you’ll need to revisit because the digital marketing landscape is always changing and companies must change along with it.

There is no one part of digital marketing that will solve all of your traffic and marketing issues. Backlinks are one part of the picture. You can’t rely entirely on backlinks to ensure you have sufficient traffic to your site. You need to work with marketing professionals to learn how to incorporate backlinks into an overall SEO strategy.

3. Keyword Stuffing Works All the Time

Keyword stuffing never works long-term. If you are a serious business owner who cares about your audience and customers, you must commit to producing quality content that puts substance first. Your marketing strategy should work organically within that commitment. Not the other way around.

4. Meta Tags Don’t Matter

Meta tags are a vital part of the overall optimization strategy. You need to go ahead and realize that you can’t pick and choose bits and pieces of digital marketing techniques and expect great results. The best digital marketing campaigns are those that take into consideration all of the methods and work them into a seamless program with room for evolution and change.

5. Optimization Exclusively For Search Engines

The quality of your website and how well customers can navigate it will affect your success. Organic search will still be a crucial part of your traffic. According to Wordstream, experts report that 49% of businesses say that organic search brings them the best marketing ROI. So when customers land on your page through organic search, they need to like what they see.

These are just a few myths associated with SEO. Growing your business is our top priority. If you’d like to learn more about digital marketing, please reach out to Fisher Green SEO today for more information.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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