Why Building Relationships with Your Customers is Critical

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It’s critical to build relationships with your customers.  When Apple spends $1.8 billion dollars in one year alone to do so, you can rest assured that it is worth the investment.  

Fortunately, you don’t have to spend that kind of money to connect with your customers.  All it takes is a strong understanding of why it’s important and then developing a strategy to make it happen.

Here’s why taking your customer relationship to the next level is so important to your business.

Makes Customers Feels Good

Let’s face it.  People buy stuff that makes them feel good from brands that make them feel good.  By developing a relationship with your customers, you’re making them feel good because you’re showing them they are important.   

Customers Get Fast Responses

When you have a relationship with your customers, it goes without saying that you’re in touch and visible.  As a result, you’ll be able to respond quickly to online comments, feedback, complaints, and compliments.  You’ll be able to get ahead of any developing narratives around your brand.  This fosters trust and brand loyalty because your customers know you’re there when they need you.

Opportunity to Share Your Story

All relationships occur through human connection. Your product/service is important, but how you connect with your customers is what makes them want to continue doing business with you. When you’re using social media to build relationships, you’re able to truly show your personality and mission.  And, when your customers know your story, they’re more likely to tell it to others.

Builds a Community

Building an online community will allow your customers to connect with others who have similar things in common.  This shared connection will help your customers find a place where they belong and then continue to stay involved as they develop rapport with others.  Communities that are built on relationships provide useful information, purchasing power, and brand loyalty without any kind of hard sell whatsoever.  


The key is to find the opportunity to go above and beyond in a way that promotes the customer relationship.  Remember, all relationships are built on trust, so whatever you do, keep it authentic and genuine.  That will be easy part – just be YOU.

~Jenny Green, Co-Owner @  Fisher Green Creative, jenny@fishergreencreative.com


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