You must have heard the saying, “The early bird gets the worm.” In this digital era, the phrase applies to all website owners looking to create content that converts and boosts their business before their contenders.
We are just a few months from 2023, and if you want to be well ahead of your competitor websites, you need to get into action immediately! This is the best time to focus on planning your website’s content in a way that will help you achieve great conversion rates in the coming year.
In this article, we will share six tips you can follow when creating content to make sure it converts.
Know Your Audience
No matter how well-written your content is, it’s useless if it’s not addressing your target audience’s needs and wants. Instead of writing content based on what you think your audience would like, you should conduct thorough research on them to provide better value.
When researching, look for triggers that frustrate the readers in their daily lives. It would help if you also learned what makes them happy, sad, or excited. Curating valuable content according to the reader’s problems has a better possibility of engagement. The audience will also start trusting your brand, ultimately increasing the chances of conversion.
If you are unsure about your audience, try developing buyer personas and plan your content strategy around them.
Did you know that our brain processes visual content 60,000 times faster than written words? This is why we feel more compelled to keep reading until the end when we visit websites with lots of relevant images and videos, compared to one just filled with blocks of words.
Going visual means incorporating images, infographics, videos, charts, etc., into your content strategy to attract the visitor’s attention. For pictures, if you can use original photography to represent your brand, that’s amazing. However, purchasing stock images is an excellent alternative if you are short on time and cannot arrange original imagery. As a stock photo website member, you get access to millions of licensed photos that you can use on your web pages.
Besides images, infographics and videos help simplify complex information for users in a more interactive manner. For example, if you have a website that teaches people how to cook recipes from around the world, it would be great to add step-by-step videos to keep the visitors engaged. An interactive experience will also encourage them to return next time for new content.
Tip: Experiment with different visual content on your website but remember to execute it strategically so it isn’t too overwhelming for your audience.
Research Your Keywords
Keywords are the words your target audience enters in their web browsers’ search bar when looking for answers to their problems. It is imperative to research the relevant keywords for the content you are curating for your website.
Several tools, such as Google AdWords Keyword Planner, are available to help find keywords relevant to your brand with their volume and competition information. Ensure the keyword you are targeting has a high search volume but doesn’t have so much competition that your content might get lost among many others.
When you insert all the relevant keywords in your content, the chances of your target audience finding your website through web search become much higher. Through SEO-optimized content, get ready to increase the ranking of your brand’s page on the search engine results page (SERP), leading to excellent conversion rates.
Take Advantage of User-Generated Content
With TikTok gaining so much popularity over the past few years, it’s not surprising that this trend will remain a significant hit in 2023. This app, along with other popular hashtags such as #OOTD and #TB, is taking the digital world by storm. It is the word-of-mouth strategy but of a digital sphere.
The content on TikTok and other social media networks is authentic and relatable as it is generated by users rather than brands themselves. From unboxing videos to makeup reviews, and photo tags, you can take advantage of user-generated content by sharing them in your digital marketing. Let the users speak for your brand, and you’ll be amazed by the engagement boost.
Create Interactive Content That Converts
In recent years, business owners have become more inclined towards active interaction with their customers than passive marketing. This new marketing trend is here to stay. Statistics revealed that interactive content is twice as likely to engage a visitor than static content. And why not? We all love sharing our opinion, right?
As a website owner, you have the choice of integrating many different types of interactive content on your websites, such as polls, quizzes, calculators, videos, assessments, e-books, and more. This content resonates well with the audience, thus creating a two-way, participatory experience and engagement that lasts.
Tip: Create a poll on your social media towards the end of the year and ask your customers what else they want to see on your page. This might help you gain powerful insights and create a deeper connection between your brand and your targeted audience. You can turn those insights into implementable actions in 2023 to give your customers a sense that their opinion is valuable to you, helping increase engagement and conversions.
Focus on Headlines
If the headlines in your content don’t grab your reader’s attention immediately, they will lose interest and leave your website immediately.
Remember the keyword research you performed before starting to write your content that converts? Make sure to incorporate those keywords in the headlines you craft, so your readers know they will find the solutions to their problems in your content.
Create unique headlines that evoke emotions and urgency as they capture your audience’s attention most effectively.
According to one study, using numbers in your headlines is a great way to get more clicks and views. Another technique that leads to crafting captivating headlines is to make them interactive, like a question, as they allow readers to feel more connected and compelled to read on.
Here’s an example of a headline that is sure to attract pet owner’s who are concerned about their furry friend’s dental health: 10 Toys That Can Help You Improve Your Pet’s Dental Health
Content creation is no easy task, and writing content with higher chances of conversion is even more difficult. This is why we recommend starting early and following our tips to ensure you are heading in the right direction for the upcoming year. Need help applying all the essential tools and techniques to ensure that your website has content that converts for your business? The marketing experts at Fisher Green Creative can lend a hand. Contact us today to learn more about how we can help.
Guest contributor Ivy Attie is a researcher, content manager, and featured author at Stock Photo Press, a digital platform with over a dozen websites specializing in stock media and visual communication. She writes content focused on valuable resources for visual creatives, business owners, and anyone seeking to create content efficiently. A passionate communicator with love for visual imagery & digital marketing, Ivy also enjoys literature and the performing arts.