As a business with an online presence, you will no doubt be interested in learning how you can rank higher on Google. One of the best things you can do is focus on copywriting for SEO on your website.
There are a lot of different aspects of successful SEO strategies, but almost none are more important than the copywriting you use on your website. When it comes to search engine results, content is always king. You need to ensure that it is well-written for both the humans and the search engines that are browsing the internet. Your copywriting needs to work hard to pull your site up through Google’s rankings and land on a search engine results page (SERP).
Keywords and SEO
One of the best ways to use copywriting to improve your SEO ranking is to think about keywords, but there’s more to copywriting for SEO than sprinkling a few of them throughout the text. They must be applied throughout by way of alt descriptions, tags and metadata. The format of your copywriting is also important, so that keywords are included in headings and subheadings. There is also the challenge of finding the right keywords to use. This is where a professional SEO copywriter is invaluable, but click here for some keyword research tips to help you get started.
After you’re done with keywords research you have to decide which anchor text you’ll use in your article. There are many SEO tools online that could help you with this. Linkio is a tool that will help you monitor backlinks and optimize the anchor text for maximum benefits. Maintaining a quality backlink profile with diversified anchor text can sometimes be very difficult. Using a tool made especially for that purpose will be helpful.
Copywriting for SEO
While hiring a professional SEO copywriter is worth every penny, many small businesses still choose to write their own copy. In that case, at the very least, we recommend applying the following suggestions so that your copywriting will help you optimize your website for search engines.
Add a Hero Section on Your Home Page
This section should include your primary SEO keyword(s), tagline, and at least one call to action.
Solve Your Customer’s Problem
The next section of copy on your home page should clarify what you do, phrasing everything as an answer to your visitor’s pain points. This makes the messaging easier to understand and provides immediate answers to the ever-shortening attention span of consumers.
List Your Services
It’s important to remember that you are providing copy for both humans and search engines. By listing your services in a format that is more likely to be digested by both, you’ll have a better chance of having your copy rank in search engine results.
Build Trust
Back up your claims with proof! Most consumers won’t just take your word for it, so it’s important to prove that you’ve got what it takes.
Assert Your Authority
In keeping up with putting the client first, move your authority sections (about us, portfolio, blog, etc.) to the end of the home page instead of towards the top. In a customer-centric world, you will passively assert your authority by showing who matters most (hint: it’s not the business or its owners!).
Guide Your Visitor
Most web pages wrap up the page without a clear indication of what the visitor should do next. Make sure you tell them!
For All Pages
There are some bare bones that all pages of your website copy should include for optimal SEO results.
In Conclusion
Remember, as you start to optimize your website copywriting and content for SEO purposes, create it with both humans and Google in mind. Top-quality content that reads very naturally to humans will boost a site’s SEO, as will quality SEO keywords strategically placed throughout the site for search engines to pick up.
If you haven’t already focused on SEO copywriting, now is the perfect time to start!
~Jenny Green, Co-Owner @ Fisher Green Creative, jenny@fishergreencreative.com
First off I would like to say fantastic blog!
I had a quick question which I’d like to ask if you don’t mind.
I was interested to find out how you center yourself and clear your thoughts prior to writing.
I’ve had a tough time clearing my mind in getting my thoughts out.
I do enjoy writing however it just seems like the first 10 to 15
minutes are usually wasted simply just trying to figure out how to begin. Any ideas or tips?
Appreciate it!
Thanks for your comment, Mama Bear! We find it helpful to think of commonly asked questions around certain subject matters and write in a way that answers that one specific question. Keep the focus of the writing very narrow, otherwise it’s overwhelming and too easy to go off in too many directions! Also, an editorial calendar might help. Make a list of topics and pencil them into dates and see if the flow of the content makes sense. If needed, divide some of the content into smaller chunks. Lastly, for additional inspiration, Google some relevant topics and see what populates. If shows up in the search result, that means people are asking about it, so give them your take in your blog. No matter what, you’ll need to invest some time in planning out your topics, but that will hopefully save you lots of time in the long run when you sit down to write. We’d love to hear what ends up working for you! Good luck! 🙂