Reading Time: 3 minutes The fall and winter holiday season is exciting for small businesses to connect with their customers and boost sales. It’s essential to have a solid
Reading Time: 3 minutes Email marketing has become a vital part of any business’s digital strategy. Your email marketing efforts must be secure, especially with ever-evolving security risks. You
Reading Time: 4 minutes Email marketing may not be the most glamorous form of digital marketing, but it is one of the most efficient. When done right, it can
Reading Time: 3 minutes We’re back with part two of our mini-series on using images in email marketing. Last week, we covered how to use high-quality images that fit
Reading Time: 3 minutes In email marketing, visuals are the key. Whether you’re promoting a product, building your brand identity, or simply maintaining contact with customers, images can immensely
Reading Time: 2 minutes In order to run a successful business, you need to ensure that you can keep customers coming back again and again. While there are numerous
Reading Time: 4 minutes Despite being an old channel for connecting with current/prospective customers, email marketing is still a convenient way to connect and interact with current and prospective
Reading Time: 3 minutes With all of the digital marketing strategies in vogue at the moment, it might seem impossible to notice the benefits email marketing presents. In fact, it is widely believed that email marketing is dead and no longer useful.
However, it has proven to be a classic marketing tactic that stays evergreen with the times. Did you know that 34% of the world population (about 2.5 billion people) use emails? While you might not consider this a significant number, the fact that it’s projected to increase to about 2.8 billion people in two years should pique your interest.
Reading Time: 3 minutes The fastest way to optimizing your email campaigns is by monitoring and learning from successful competitors’ strategies. The task is an easy one; it only
Reading Time: 5 minutes If you’re a small business, it’s sometimes difficult to know where to get started with email marketing. You know it’s a valuable tool that will
