With all of the digital marketing strategies in vogue at the moment, it might seem impossible to notice the benefits email marketing presents. In fact, it is widely believed that email marketing is dead and no longer useful.
However, it has proven to be a classic marketing tactic that stays evergreen with the times. This is especially true if your target audience comprises professionals, as about 90% of them still use emails for business communications.
Did you know that 34% of the world population (about 2.5 billion people) use emails? While you might not consider this a significant number, the fact that it’s projected to increase to about 2.8 billion people in two years should pique your interest.
It is a powerful method of connecting to your customers whom you want to remain loyal to your brand. It is most effective when the emails are personalized. Each email can be tailored to prospective customers’ actions and also to provide them with content that interests them as they progress through the buyer’s journey. In fact, segmented email marketing campaigns are able to get you a 700% increase in ROI.
If you still think email marketing is not the way to go for your business, here are some of the reasons why you should have a change of mind.
Email Marketing Is Budget-Friendly
Email marketing is probably the least expensive form of digital marketing. In addition, it is easy and produces bountiful results. Through email marketing, business owners can reach a host of their target audience at almost no cost.
For small businesses, email marketing is an excellent alternative to traditional marketing channels such as radio or TV. No matter how lean or fat your budget is, email marketing can help you increase your revenue without breaking the bank. This claim is backed up by a study carried out by Direct Marketing Association (DMA), which says that email marketing could generate as much as $40 in ROI for every $1 spent.
Unlike traditional marketing efforts, you spend less whilst still being able to produce the same imagery and follow-up information as an added perk.
Email Marketing Is Action-Oriented
Email marketing is an action-oriented form of marketing approach. This is because every mail you send out requires an action, which could either be a click-through, reply, forward, or in some cases, straight purchase.
Since emails are transactional in nature, you can use them to drive traffic to your website. Hence, you can not only increase your leads but also help your conversions.
For best results, you should not just send out ordinary newsletters, but also make use of email automations based mainly on specific triggers. An example of a triggered email is sending out a welcome email just after a customer signs up on your website.
Email Marketing Permits Personalized Emails
This is one of the awesome benefits of email marketing. With this form of marketing, you can compose and organize emails that resonate with your customers, while providing them with greatly valued content at the same time. To do this, simply organize your contacts into lists and send out tailored messages.
Conclusion of The Benefits of Email Marketing
Whether you choose to have a standalone email marketing campaign or opt to integrate it as a subset of a greater marketing plan, you should start growing your contact lists and also decide on the type of content you will serve your audience. It is also important to make plans on how you intend to use email marketing to influence sales conversions over time.
Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses. Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants. Connect with Jenny on LinkedIn or email.