Back To School Marketing: 8 Ways to Learn New Skills

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Back to School season is upon us. Whether you are a student, a parent, or a teacher, the start of a new academic year is always a time of excitement and possibility. For us at Fisher Green Creative, it’s a chance to help you learn and grow in the field of marketing.

This blog post is all about education and professional development. We know that staying up-to-date with the latest trends and techniques in digital marketing can be a daunting task. That’s why we’ve compiled a list of resources to help your skills and stay ahead of the curve.

Our team has personally vetted these resources and can attest to their quality and value. Let’s discover how these learning spaces can help you expand your knowledge and expertise!

Marketing Foundations

Small Business Development Center (SBDC)

The SBDC is a great place to start for small business owners who want to learn more about marketing. They offer a wide range of resources, including workshops and one-on-one consulting, to help you develop effective strategies.

Whether you’re looking to increase brand awareness, improve customer engagement, or boost sales, the SBDC has the expertise and resources you need to succeed. Knowledgeable staff at local SBDC centers can provide you with the tools and support you need to achieve your goals.

Marketing Courses

Coursera

Coursera is an online learning platform that offers courses from top universities and institutions around the world. Their courses range from digital marketing and social media to branding and advertising. You can choose from introductory to advanced, depending on your skill level and interests.

Coursera’s courses are flexible and accessible so that you can learn at your own pace and on your own schedule. Plus, you can earn certificates and credentials to advance your understanding of marketing.

HubSpot Academy

HubSpot Academy offers courses and certifications covering everything from inbound and content marketing to sales and customer service. Their courses are practical and actionable, so you can apply what you learn to real-world situations.

HubSpot Academy offers resources like webinars, blogs, and community forums. These can help you stay up-to-date on the latest trends and best practices. Whether you’re a beginner or an experienced marketer, HubSpot Academy has something to offer.

Marketing Strategy Resources

MarketingProfs

MarketingProfs is an exceptional online community of marketers that provides extensive resources for small business owners, including articles, webinars, and online courses. The community is devoted to keeping members up-to-date with the latest news and trends.

Their newsletter shares a wealth of information that can be invaluable for your business. MarketingProfs’ user-friendly website is also easy to navigate and find the needed resources. 

Moz

Moz is a well-known and highly respected provider of top-notch SEO software and tools. It has an impressive array of digital marketing resources, like such as informative blog articles, comprehensive guides, and engaging webinars.

Moz is also known for offering invaluable insights and tips on a wide range of strategies. For small business owners looking to get ahead, the Moz website can help you gain valuable knowledge and expertise on SEO, content marketing, and much more. 

Content Marketing Institute (CMI)

CMI is a highly respected and influential resource for content marketers. Their extensive range of resources covers a broad spectrum of topics. You’ll find articles and webinars to online courses, all designed to help all skill levels succeed.

CMI focuses on providing people with the knowledge and tools they need to develop effective content marketing strategies and tactics. The website is a must-visit for anyone looking to grow their business through the power of content marketing or take your efforts to the next level.

Social Media Examiner

Social Media Examiner is one of the most prominent and reliable resources for social media marketing. They offer diverse resources, including informative articles, engaging podcasts, and interactive webinars.

The website is a one-stop shop for learning about social media strategies and tactics. From latest trends to most effective techniques, Social Media Examiner provides a wealth of information to help businesses of all sizes increase their social media presence and grow their online communities. 

Copyblogger

Copyblogger is a highly reputable online resource that provides exceptional marketing insights, tips, and strategies for small business owners. Its blog covers a broad range of topics, including content marketing, copywriting, email marketing, and SEO.

With a team of experts who share their knowledge and expertise in an easy-to-understand format, it is no wonder that Copyblogger is a highly regarded and trusted resource for small business owners looking to improve their skills. 

In Conclusion

As small business owners, it’s crucial to continuously build on knowledge about marketing to stay ahead of the competition. The resources listed above are just a few options that can provide valuable insights and information to help improve marketing efforts and grow your business. We encourage you to take advantage of these learning opportunities, whether you’re just starting or already have some experience. Remember, the more you know, the more confident you’ll be on the road to success. 

We’re here to support you on your journey toward reaching your goals. Need help with all things digital marketing? Contact us today to learn how the experts at Fisher Green Creative can help grow your small business.

Jenny Green, Chief Marketing Officer and Co-owner of Fisher Green Creative

Jenny Green, Co-Owner of Fisher Green Creative, specializes in digital strategy development, social media marketing, and SEO for small businesses.  Away from helping clients or studying the latest marketing trends, Jenny volunteers her time coaching youth soccer, enjoys a cold craft IPA, and works to save the elephants.  Connect with Jenny on LinkedIn  or email.

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