Ads on social media like Facebook are a great form of marketing, especially when you understand how to analyze them and appreciate the traffic they can attract. Since the second quarter of 2021, Facebook has had roughly 2.89 billion active monthly users, making it one of the largest social networks globally. However, do you understand which metrics you should track for Facebook marketing? Below are 5 ways to analyze Facebook marketing. Continue reading to put your business on the path to success.
1. Assess Awareness of Your Social Media Ad Campaigns
It is interesting to see how many consumers are looking at your content. This can be measured with key performance indicators, impressions, and reach. Both metrics help access awareness and should be monitored to ensure you enjoy a successful ad campaign.
2. Inspect Your Click-Through Rate
A click-through rate, or CTR, is the percentage of consumers who have clicked your link after viewing your ad. The average CTR for Facebook ads is 0.9%. The higher the CTR, the more it reflects ad quality, so you can make appropriate changes.
3. Track Referrals for Facebook Social Media
Tracking referrals tell how well ads are performing and how many referrals are coming directly from Facebook. Note that referral values from Facebook’s analytics tool may be misleading. It may show you have a ton of referrals, but those referrals are only from an initial click, not people actually visiting your website. It’s better to use Google Analytics to get a more accurate picture.
4.Discover the Number of Page Likes and Follows You Have
The number of likes you have gives you an idea of the number of fans or subscribers that love your products, services, and content. These metrics are useful in showing the size of your audience. They also indicate whether your page is gaining or losing people, so you can make the necessary changes.
5. Verify Your Return on Investment
Your return on investment, or ROI, indicates whether you are making or losing money on ads. If you haven’t generated enough sales in relation to the amount you spent on ads, you may need to make some changes to your Facebook marketing. There are several metrics other than the five listed above that also need to be taken into consideration.
Make sure you get the most out of your Facebook marketing. Hire skilled social media marketing experts. They know how to help your business succeed using the right tools and metrics.